Startup marketing is hard.
For some, it’s an oxymoron .
Most startup founders are thinking product first (they should.)
Then sales next (they need it to survive and grow.)
Marketing is often an after thought.
Something sprinkled on at the end. Like magic fairy dust. Or bacon bits.
This often results in businesses that look like they were built by Kevin Costner.
They’re beautiful.
And they completely lack the voice of the customer.
Modern Startup Marketing is the curriculum startup founders didn’t know they needed.
And the one they desperately do.
Nov. 3, 2022 by Bolaji O on Apple Podcasts