Modern Startup Marketing
If you’re at an early stage startup, you're in the right place. A lot of stuff out there focuses on the WHAT (tactics) and is not tailored to your critical early stage so you're not sure what to do. If you do try some things, you're not sure WHY you're doing them. Welcome to Season 4 where I'll be asking WHY to help bring more clarity to the messy world of early stage startup marketing. Learn more about the host at furmanovmarketing.com.
Recent Episodes
April 26, 2024
204 - BONUS: The #1 Improvement Area When I Work With Startup Clients
Erin Balsa (Founder of Haus of Bold) asked me this question in our last episode: “What is the #1 improvement area when you work with new startup clients?” So I'm going to answer it now. Happy Friday! For more content, subscr…
April 22, 2024
203 - Hashing Out The Perfect Content Strategy Visual Framework With Erin Balsa (Haus of Bold)
Happy Passover! In my work with early stage startups, I've seen some of the ways that they approach their content strategies. Sometimes there's structure, but usually it's all over the place. It's not their fault, though. I …
April 19, 2024
202 - BONUS: If I Was the CMO at Webflow, What Would I Do Differently?
Shane Murphy-Reuter (CMO at Webflow) asked me a question in our last episode: "If you were the CMO at Webflow, what would you do differently?" Well that is a loaded question, isn't it. First, let me just say Shane you’re doi…
April 15, 2024
201 - Why Your Website Needs To Be An Experience And Not A Brochure In 2024 (Shane Murphy-Reuter, CMO at Webflow)
I've been talking about websites quite a bit on the show, on LinkedIn, and I just came off a project where I looked at close to 200 B2B websites (!) and realized that being a B2B buyer in 2024 is kind of still awful. I wante…
April 8, 2024
200 - Bloopers, Insights, & Celebrating 200 Episodes!
Happy solar eclipse Monday! Hope you've got your special sunglasses handy. Modern Startup Marketing just reached 200 episodes!!! Wild. 🦁
Do I feel tired?
Does it feel like a lot?
Will I be doing 100 more episodes?
What's b…
April 1, 2024
199 - Why Your Homepage Is A Great Predictor of Your Startup's Future Success...Or Failure (Anthony Pierri, Co-Founder at FletchPMM)
Just got back from a (mostly) relaxing Spring Break and eager to jump back into things. Hope you're doing well! Anthony Pierri is Co-Founder and Partner at FletchPMM. He helps founders market hard-to-market products and spec…
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