Building With Buyers: Startup Marketing and Growth Fueled By Customers

Finally doing a solo episode! 'Bout time. I talked to 18 CMOs / Mktg VPs for 9 hours about what is super intense for them right now and then I analyzed what I heard and packaged it up for you. Here's the report. Let me know if you have any questions as you review + please share with your team and your marketing leader friends. Jump in: 00:00 - Intro to the research 00:33 - The motivation behind exploring in-depth insights 01:14 - The "Aha Moment" skill for finding truths 01:57 - The scoring s

Rob Snyder is founder and advisor to b2b startups, Fellow at Harvard Innovation Labs, and Operating Partner at Grix VC. He wrote a book called The Power of PULL which I recommend to folks that are building 0 to 1 (and beyond). We discuss: Quick explanation of PULL; Anything less than "Hell Yes!" is a no, but this is not what we learn in sales; The Rule of One and focus on one person when you’re creating your PULL hypothesis; Are aesthetics even meaningful; Why selling and delivering needs t

Maitri Sheth is Senior PMM at Hubspot, previously PMM at Gong. We discuss: From B2C to B2B marketing, me too! How has b2c shaped your approach to b2b product marketing; Previously Gong, now Hubspot. What did you do in your first 90 days; One PMM workflow that you’re excited about; Do you feel like you have a good grasp on how AI workflows tap into meaningful business results; Marketing is using creativity to solve business problems. Share how you infuse creativity into your work; Hubspot

Natalie Marcotullio & Mark Kilens invited me on their podcast GTM News Desk. We discuss: How do you build messaging that actually sticks across every team that touches it? How do you know when an "insight" is genuinely worth acting on or when it's just a pattern dressed up in fancy words? What does it take to teach AI to think like you, not just write like one version of you? Mojo Founder Eric Holland and I reveal what's really broken about how B2B companies develop and distribute their mes

Hi, we need to talk. This is important. One of the worst things that AI is doing to PMMs right now: making pattern recognition look like insight. I've been surprised how many tools give you dozens of "insights" without anything to back it up other than pattern recognition and quotes. Just because something came up multiple times doesn't make it an insight! Please hear me out, we must do better. 00:00 The disconnect between interesting information and decision insights 02:48 Defining decision

Eric Holland is a recovering product marketer who quit his job to focus on custom messaging assistants + interactive demos. Founder @Mojo PMM: Burn your boring messaging doc. Mojo is your custom messaging assistant that creates bold, persona-specific messaging for anything you need, that your whole team wants to use. I recently joined Eric at Mojo PMM as their first ever Messaging Whisperer. Co-Founder @DemoDash: 100+ interactive demos shipped for Navattic customers (that’s actually how we met