Building With Buyers

Building With Buyers is a show for marketing leaders on how to grow companies without losing sight of the buyer. Too many teams end up stuck in the office, staring at whiteboards and spreadsheets, chasing revenue while the buyer experience becomes an afterthought. This show is about proving you can have both — real growth and a buyer experience that actually surprises and delights. Hosted by me! Anna Furmanov.

The PMM role is under real pressure right now. VPs of Marketing and CMOs are being asked to do more with less: fewer headcount approvals, leaner teams, tighter budgets. And PMM is often the first place that gets squeezed. Instead of hiring a full-time PMM, companies ask the existing team to absorb the work. Or they bring in a fractional. Or they just... don't do it, and wonder later why GTM feels off. At the same time, the scope of what PMMs are expected to own has exploded. Positioning, messagi

Finally doing a solo episode! 'Bout time. I talked to 18 CMOs / Mktg VPs for 9 hours about what is super intense for them right now and then I analyzed what I heard and packaged it up for you. Here's the report. Let me know if you have any questions as you review + please share with your team and your marketing leader friends. Jump in: 00:00 - Intro to the research 00:33 - The motivation behind exploring in-depth insights 01:14 - The "Aha Moment" skill for finding truths 01:57 - The scoring s

Rob Snyder is founder and advisor to b2b startups, Fellow at Harvard Innovation Labs, and Operating Partner at Grix VC. He wrote a book called The Power of PULL which I recommend to folks that are building 0 to 1 (and beyond). We discuss: Quick explanation of PULL; Anything less than "Hell Yes!" is a no, but this is not what we learn in sales; The Rule of One and focus on one person when you’re creating your PULL hypothesis; Are aesthetics even meaningful; Why selling and delivering needs t

Maitri Sheth is Senior PMM at Hubspot, previously PMM at Gong. We discuss: From B2C to B2B marketing, me too! How has b2c shaped your approach to b2b product marketing; Previously Gong, now Hubspot. What did you do in your first 90 days; One PMM workflow that you’re excited about; Do you feel like you have a good grasp on how AI workflows tap into meaningful business results; Marketing is using creativity to solve business problems. Share how you infuse creativity into your work; Hubspot

Natalie Marcotullio & Mark Kilens invited me on their podcast GTM News Desk. We discuss: How do you build messaging that actually sticks across every team that touches it? How do you know when an "insight" is genuinely worth acting on or when it's just a pattern dressed up in fancy words? What does it take to teach AI to think like you, not just write like one version of you? Mojo Founder Eric Holland and I reveal what's really broken about how B2B companies develop and distribute their mes