Building With Buyers: Startup Marketing and Growth Fueled By Customers

Maitri Sheth is Senior PMM at Hubspot, previously PMM at Gong. We discuss: From B2C to B2B marketing, me too! How has b2c shaped your approach to b2b product marketing; Previously Gong, now Hubspot. What did you do in your fi...

Natalie Marcotullio & Mark Kilens invited me on their podcast GTM News Desk. We discuss: How do you build messaging that actually sticks across every team that touches it? How do you know when an "insight" is genuinely worth ...

Hi, we need to talk. This is important. One of the worst things that AI is doing to PMMs right now: making pattern recognition look like insight. I've been surprised how many tools give you dozens of "insights" without anythi...

Eric Holland is a recovering product marketer who quit his job to focus on custom messaging assistants + interactive demos. Founder @Mojo PMM: Burn your boring messaging doc. Mojo is your custom messaging assistant that creat...

In the last episode (270), Caitlin Sullivan (AI + Customer Research expert) asked me "what would have to change for you to feel that AI is trustworthy?" It's a really good question and I answer it in this short episode. Subsc...

I know, I know. Season 5 wrapped up. But I couldn't help myself. Caitlin Sullivan is an expert in AI for Customer Research. She trains growth-ready product & design teams to know their customers faster. Clients include YouTub...