Building With Buyers: Startup Marketing and Growth Fueled By Customers
You're a startup founder. You think your product is amazing and feel like more people should be buying. But the road is long and slow. It feels like you're stuck. There's always one thing I ask: Have you talked to your customers? This is a show that explores the role that customers play in helping companies build to their next level of growth.
Visit furmanovmarketing.com to learn more about the host.
Recent Episodes
Nov. 12, 2025
262 - We Brought Our Customer Into Our Strategy Meeting (Jess Cook, Vector)
Jess Cook is Head of Marketing at Vector. Vector is the only way to build ad audiences by name. Contact-based ads platform so your ads reach the right people (those that want to buy). Here’s what we cover: 02:39 Understanding...
Nov. 5, 2025
261 - Why The Road Is Paved With Forgotten Strategic Narratives (Anthony Pierri, FletchPMM)
Anthony Pierri helps founders market hard-to-market products as Co-Founder and Partner at FletchPMM. We're both in the Chicago area, Anthony is just a (trail) bike ride away. I asked Anthony to join me for round 2, also liste...
Oct. 29, 2025
260 - How Gamification In Customer Marketing Is Evolving (Mark Huber, VP Marketing at UserEvidence)
Mark Huber is VP of Marketing at UserEvidence. UserEvidence is a Customer Evidence Platform that lets you collect feedback, curate success stories, and create content that credibly proves the value of your product. Don’t beg ...
Oct. 22, 2025
259 - Former Therapist: How To Unravel The Emotion Behind Purchase Decisions (Your Buyers Aren't Logical)
This is a geeking out episode. If you love customer research as much as I do and know how important it is for marketing and business growth, this is the episode you'll want to hear. Hannah Shamji is a former Therapist and now...
Oct. 15, 2025
258 - Finding Purpose In An AI-Changed World (Mark Schaefer, Futurist)
Mark Schaefer is keynote speaker, university educator, futurist, and bestselling author of books like Marketing Rebellion, Audacious, and most recently How AI Changes Your Customers . Mark also joined me a couple years ago, l...
Oct. 8, 2025
257 - Customer Insights Roadmap: How A Strong Customer Foundation Aligns Your Team & Strategy
After 5+ years working with early and growth stage companies, I created the Customer Insights Roadmap , a 4-phase process that helps founders/CEOs and their teams understand their customers deeply, translate those insights in...
Join the Email List
Listen On
