Building With Buyers: Startup Marketing and Growth Fueled By Customers
You think your product is amazing and feel like more people should be buying. But the road is long and slow. It feels like you're stuck. There's always one thing I ask: Have you talked to your customers? This is a show that explores the role that customers play in helping companies build to their next level of growth.
Visit furmanovmarketing.com to learn more about the host.
Recent Episodes
Dec. 24, 2025
269 - Season 5 Wrap Up!
Thanks for being here, for listening, for collaborating, thanks for sharing episodes with others, for sharing stuff with me - when people DM me on LI with their fave episodes - for leaving a review, thank you for all of it. H...
Dec. 19, 2025
268 - BONUS Marketing: What Worked 2025 + Big Bets 2026
To wrap the year, my client Navattic invited nine of their marketing advisors (including me!) for an open panel on what’s working and what’s worn out from 2025, and where we're placing big bets for 2026. ~300 ppl registered. ...
Dec. 17, 2025
267 - Creating Customers for Life: Reimagining Customer Marketing (Kevin Lau, Freshworks)
Everyone's been telling me "you gotta talk to Kevin!" Kevin Lau is VP Global Customer Marketing at Freshworks. Freshworks provides AI-assisted IT and customer service software to 75k+ companies. 9,500+ employees, IPO’d back i...
Dec. 10, 2025
266 - How To Turn Customer Marketing Into Your Strategic Advantage (Melanie Paddock, Gainsight)
Melanie Paddock is Sr. Manager, Customer Marketing & Advocacy at Gainsight. Gainsight is the world’s leading Customer Success platform. 1,100 ppl, $156M+ total funding, Series E. Here’s what we cover: 02:48 The Importance of ...
Dec. 3, 2025
265 - Dear B2B CMOs: Customer Love Is The Strategy (Shannon Howard, Intellum)
Shannon Howard is Senior Director of Customer & Content Marketing at Intellum. Intellum is AI transformation for enterprise learning. $25M in funding, 139 people. Here’s what we cover: 05:35 Shannon shares some Creative Custo...
Nov. 26, 2025
264 - What My Clients Taught Me This Year
If you're in the US, Happy Thanksgiving. When I look back at 2025, one thing is very clear: my clients taught me more than any book, course, or conference ever could. Here are the six lessons I learned from the leaders I work...
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