Building With Buyers
You're a startup founder. You think your product is amazing and feel like more people should be buying. But the road is long and slow. It feels like you're stuck. There's always one thing I ask startup founders: Have you talked to your customers? This is a show about early stage startup growth but unlike other shows about early stage startup growth, only we explore the role customers play in helping startups get to the next round.
Visit furmanovmarketing.com to learn more about the host.
Recent Episodes
April 23, 2025
229 - Why Your Customers Aren't Talking About You (Udi Ledergor, Chief Evangelist at Gong)
Udi Ledergor is Chief Evangelist and former CMO at Gong. You can centralize all your revenue workflows in Gong’s Revenue AI Platform. Gong is a Unicorn (last valuation was $7.25B). Total funding $583M. Also check out Ep. 156 ...
April 16, 2025
228 - How To Throw A Successful Customer Event (Natalie Marcotullio, Head of Growth & Product Marketing at Navattic)
Natalie Marcotullio is Head of Growth & Product Marketing at Navattic. Navattic makes buying easier with interactive demos. Seed funded. Also check out Ep. 139 (be the company that seems to be everywhere), Ep. 180 (podcast, a...
April 9, 2025
227 - Navigating Startup Uncertainty With Product and Pricing Research (Taylor Jennings, UX Research at Chili Piper)
Taylor Jennings is lead UX Researcher at Chili Piper. Chili Piper is your all-in-one Demand Conversion Platform. The only solution that consolidates Chat, Routing, and Scheduling all in one platform. They've raised $54.4M. He...
April 2, 2025
226 - How A Weekly Surprise & Delight Meeting Increases Customer Referrals (Elaine Zelby, Co-Founder at Tofu)
Elaine Zelby is Co-Founder and CRO at Tofu. Tofu puts top-of-funnel on autopilot for B2B marketing teams, so you can ship integrated marketing campaigns 8X faster. Series A funded (recent). Also check out Ep. 96 “First Time F...
March 26, 2025
225 - AI & Copycats Make Positioning and Messaging The Most Critical Pieces To Figure Out (Megan Bowen, CEO at Refine Labs)
Megan Bowen is CEO at Refine Labs. Refine Labs is a demand gen agency for growth stage and enterprise B2B SaaS companies. Also check out Ep. 78 "Hire For Customer Success, Not Customer Support." Here’s what we cover: Brand, D...
March 19, 2025
224 - How To Practice Whole-Person Customer Research (Ivan Barajas Vargas, Co-Founder & CEO at Muuktest)
Ivan Barajas Vargas is Co-Founder and CEO at Muuktest, world-class QA 100% done-for-you. Seed funded. Here’s what we cover: What is Service-as-a-Software; How do you incorporate customer research at Muuktest; The Mom Test; Wh...
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