Building With Buyers: Startup Marketing and Growth Fueled By Customers
You're a startup founder. You think your product is amazing and feel like more people should be buying. But the road is long and slow. It feels like you're stuck. There's always one thing I ask startup founders: Have you talked to your customers? This is a show about early stage startup growth but unlike other shows about early stage startup growth, only we explore the role customers play in helping startups get to the next round.
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Recent Episodes
Oct. 1, 2025
256 - Customer Marketing Is Your Hidden Growth Lever (Holly Higgins, Customer Marketing at Nectar)
So ya know how I’m exploring the role that customers play in helping companies build to their next level of growth? My goal is to invite on more superstar customer marketers and this episode is no exception. Why such an obses...
Sept. 24, 2025
255 - How Customer Advocacy Programs Can Significantly Influence Your Market Success
I reached out to Denny Hollick on GrowthMentor as a mentee. Denny was a good match because I wanted to ask him some questions I’ve had for a while around customer marketing and customer advocacy. Yes, most people agree that u...
Sept. 17, 2025
254 - How To Create A State Of The X Report (Should You?)
Lately, I’ve been intrigued by “State of The” reports. Many of them are examples of what good content looks like. Tommy Walker created his State of (Dis)Content report so naturally I wanted to learn exactly how he did it. Tom...
Sept. 10, 2025
253 - What Is A Useful Customer Insight?
Shoshana Kordova joined me to talk about some of my favorite customer research and insights topics, she's founder of Peel Product Marketing and 3X founding product marketer with over a decade of journalism experience. Here’s ...
Sept. 3, 2025
252 - Customer-Led Growth vs. Customer Marketing & Why Both Are Important (Gianna Scorsone, ChampionHQ)
Gianna Scorsone is co-founder and COO at ChampionHQ. ChampionHQ is the customer-led growth platform. Turn your customers into your No. 1 growth engine. Seed funded. Here’s what we cover: Customer-led growth vs. customer marke...
Aug. 27, 2025
251 - The Three Emails B2B Should Be Sending
Lately, I've been thinking about email newsletters. I paused my own newsletter back in March because I was like "is this thing even working?" Turns out it is (builds trust, brings clients) so I'll be bringing it back, but I w...
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