Building With Buyers: Startup Marketing and Growth Fueled By Customers
You're a startup founder. You think your product is amazing and feel like more people should be buying. But the road is long and slow. It feels like you're stuck. There's always one thing I ask: Have you talked to your customers? This is a show that explores the role that customers play in helping companies build to their next level of growth.
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Recent Episodes
Dec. 10, 2025
266 - How To Turn Customer Marketing Into Your Strategic Advantage (Melanie Paddock, Gainsight)
Melanie Paddock is Sr. Manager, Customer Marketing & Advocacy at Gainsight. Gainsight is the world’s leading Customer Success platform. 1,100 ppl, $156M+ total funding, Series E. Here’s what we cover: 02:48 The Importance of ...
Dec. 3, 2025
265 - Dear B2B CMOs: Customer Love Is The Strategy (Shannon Howard, Intellum)
Shannon Howard is Senior Director of Customer & Content Marketing at Intellum. Intellum is AI transformation for enterprise learning. $25M in funding, 139 people. Here’s what we cover: 05:35 Shannon shares some Creative Custo...
Nov. 26, 2025
264 - What My Clients Taught Me This Year
If you're in the US, Happy Thanksgiving. When I look back at 2025, one thing is very clear: my clients taught me more than any book, course, or conference ever could. Here are the six lessons I learned from the leaders I work...
Nov. 19, 2025
263 - The Customer Hero Mindset Shift (Aditya Vempaty, MoEngage)
Aditya Vempaty is VP of Marketing at MoEngage. MoEngage is a consumer engagement platform used by 1350+ consumer brands globally. $180M funding, 869 ppl. Here’s what we cover: 02:46 Team Structure and Regional Dynamics - incl...
Nov. 12, 2025
262 - We Brought Our Customer Into Our Strategy Meeting (Jess Cook, Vector)
Jess Cook is Head of Marketing at Vector. Vector is the only way to build ad audiences by name. Contact-based ads platform so your ads reach the right people (those that want to buy). Here’s what we cover: 02:39 Understanding...
Nov. 5, 2025
261 - Why The Road Is Paved With Forgotten Strategic Narratives (Anthony Pierri, FletchPMM)
Anthony Pierri helps founders market hard-to-market products as Co-Founder and Partner at FletchPMM. We're both in the Chicago area, Anthony is just a (trail) bike ride away. I asked Anthony to join me for round 2, also liste...
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