Building With Buyers: Startup Marketing and Growth Fueled By Customers
You're a startup founder. You think your product is amazing and feel like more people should be buying. But the road is long and slow. It feels like you're stuck. There's always one thing I ask startup founders: Have you talked to your customers? This is a show about early stage startup growth but unlike other shows about early stage startup growth, only we explore the role customers play in helping startups get to the next round.
Visit furmanovmarketing.com to learn more about the host.
Recent Episodes
Aug. 20, 2025
250 - What Happens When Customers Feel Like Family (Evan Quinn, Co-Founder at Hiyo)
It's a bittersweet moment. My kids are officially back at school. And that means summer is over (is it though? I'm in denial). Evan Quinn is Co-Founder and CEO at hiyo. Hiyo is a stress-relieving social tonic (new category) m...
Aug. 13, 2025
249 - What The Best and Worst Case Studies Have In Common
Okay, it's time we discussed customer case studies. Like really discussed em'. So I invited Em Thomas to join me, she's founder of StackCat Content (full-stack case study services for B2B SaaS companies). Here’s what we cover...
Aug. 6, 2025
248 - You Get Product Velocity Because You're Customer Obsessed (Sandhya Simhan, Glean)
Sandhya Simhan is Head of Customer & Growth Marketing at Glean. What's Glean? Work AI for all. Give every employee an AI Assistant and Agents that put your company’s knowledge to work. Glean has exploded, and their customers ...
July 30, 2025
247 - We 4X'd Sales From New Positioning & Messaging (Customer Interview With Teryn Thomas)
Teryn Thomas is Founder and CEO at EdLight. EdLight is your AI Math Co-Teacher, they're Seed funded. I worked with the EdLight team using the Customer Insights Roadmap process which included customer research, insights, posit...
July 23, 2025
246 - While AI Gives You Logic, GrowthMentor Gives You The Feels (Foti, Founder at GrowthMentor)
Foti Panagiotakopoulos is Founder at GrowthMentor. GrowthMentor helps you get unstuck quickly with 1:1 advice from vetted startup mentors. Growth is tough, and sometimes you just want to talk to someone. I’ve been mentoring o...
July 16, 2025
245 - SEO Hasn't Really Changed & Why The Sky Isn't Falling (Brendan Hufford, Growth Sprints)
Brendan Hufford is Founder at Growth Sprints where he helps take SaaS companies from $10M to $100M ARR using the SaaS Growth Sprint Framework. Brendan is also a Navattic advisor and that's how we met. He has 4 kids which is d...
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