Building With Buyers
You're a startup founder. You think your product is amazing and feel like more people should be buying. But the road is long and slow. It feels like you're stuck. There's always one thing I ask startup founders: Have you talked to your customers? This is a show about early stage startup growth but unlike other shows about early stage startup growth, only we explore the role customers play in helping startups get to the next round.
Visit furmanovmarketing.com to learn more about the host.
Recent Episodes
March 26, 2025
225 - AI & Copycats Make Positioning and Messaging The Most Critical Pieces To Figure Out (Megan Bowen, CEO at Refine Labs)
Megan Bowen is CEO at Refine Labs. Refine Labs is a demand gen agency for growth stage and enterprise B2B SaaS companies. Also check out Ep. 78 "Hire For Customer Success, Not Customer Support." Here’s what we cover: Brand, D...
March 19, 2025
224 - How To Practice Whole-Person Customer Research (Ivan Barajas Vargas, Co-Founder & CEO at Muuktest)
Ivan Barajas Vargas is Co-Founder and CEO at Muuktest, world-class QA 100% done-for-you. Seed funded. Here’s what we cover: What is Service-as-a-Software; How do you incorporate customer research at Muuktest; The Mom Test; Wh...
March 12, 2025
223 - Customer Research Is Useless Without Action (Emily Steele and Mari Tippman, Hummingbirds)
Emily Steele is Co-Founder and CEO at Hummingbirds. Mari Tippman is Head of Sales at Hummingbirds. Hummingbirds helps brands drive awareness and sales with hyper-local content creators. The platform connects brands with “humm...
March 5, 2025
222 - How Our Customers Helped Us Build To Series B (Peter Mollins, VP Marketing at Nooks)
Peter Mollins is VP of Marketing at Nooks. Nooks just raised Series B funding in October. Woop! With Nooks you can boost pipeline with AI assistants that automate the busywork of dialing, coaching, and prospecting, so sales r...
Feb. 28, 2025
221 - BONUS: Turn One Conversation Into A Full Content Calendar
I was asked to join a panel for Riverside's event "Content Repurposing: Turn 1 Conversation Into a Full Content Calendar" along with Emily Kramer (MKT1) and Ross Simmonds (Foundation Marketing). 1900 people registered! Really...
Feb. 26, 2025
220 - How To Dig For The Energy In Customer Interviews (Bob Moesta, Founder of Jobs To Be Done)
A ton of people I speak to in B2B talk about the JTBD approach. So I had to bring on Bob because I have many questions. Bob Moesta is an entrepreneur and innovator known for his Jobs-To-Be-Done (JTBD) theory. He started 10 co...
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