Building With Buyers
You're a startup founder. You think your product is amazing and feel like more people should be buying. But the road is long and slow. It feels like you're stuck. There's always one thing I ask startup founders: Have you talked to your customers? This is a show about early stage startup growth but unlike other shows about early stage startup growth, only we explore the role customers play in helping startups get to the next round.
Visit furmanovmarketing.com to learn more about the host.
Recent Episodes
May 14, 2025
234 - Listen To Your Top 3% Superconsumers And Find What's Weird (Christopher Lochhead)
Christopher Lochhead is 3X Silicon Valley public company CMO, the father of category design, and makes content for entrepreneurs and marketers with a different mind. I invite Christopher on the show to talk about certain topi...
May 7, 2025
233 - Building A Brand New Channel For Marketers To Help During Tough Times (Melissa Rosenthal, Co-Founder at Outlever)
Always fun when folks refer me to founders building cool products, and that's exactly how I met Melissa. Melissa Rosenthal is Co-Founder at Outlever. Outlever helps companies become the #1 news source in their industry. They'...
May 2, 2025
232 - BONUS: Setting The Record Straight On Some Important Words (Erin Balsa, Bland To Bold)
Every so often I like to set the record straight on some terms that people like to toss around. Erin Balsa (Founder of Bland To Bold) and I were emailing back and forth about Positioning, Messaging, Category Design, and Strat...
April 30, 2025
231 - How To Uncover Juicy Customer Insights And Actually Use Them For Messaging (Gia Laudi, Forget The Funnel)
Georgiana (Gia) Laudi is co-founder and chief strategist at Forget The Funnel. She's author of the book "Forget The Funnel" that's about Customer-Led Growth and a customer-led approach for driving predictable, recurring reven...
April 25, 2025
230 - BONUS: What Impact Does AI Have On Customer Research & How To Prepare
I'm answering Udi Ledergor's questions in this BONUS pod episode: 1. How is AI changing the work that we do on customer research? 2. How should we as consultants and advisors prepare for this change? For more content, subscri...
April 23, 2025
229 - Why Your Customers Aren't Talking About You (Udi Ledergor, Chief Evangelist at Gong)
Udi Ledergor is Chief Evangelist and former CMO at Gong. You can centralize all your revenue workflows in Gong’s Revenue AI Platform. Gong is a Unicorn (last valuation was $7.25B). Total funding $583M. Also check out Ep. 156 ...
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