Building With Buyers: Startup Marketing and Growth Fueled By Customers
You're a startup founder. You think your product is amazing and feel like more people should be buying. But the road is long and slow. It feels like you're stuck. There's always one thing I ask startup founders: Have you talked to your customers? This is a show about early stage startup growth but unlike other shows about early stage startup growth, only we explore the role customers play in helping startups get to the next round.
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Recent Episodes
June 4, 2025
237 - From $800K to $10M Without A Growth Hacker (Jennifer Tsay, CEO & Co-Founder at Shoott)
Jennifer reached out to me after listening to me speak on Riverside’s content repurposing panel. Jennifer Tsay is CEO and co-founder at Shoott. Shoott is a marketplace connecting photographers with customers. Founded in 2018,...
May 28, 2025
236 - Beyond JTBD: Your Customers Are Whole People So Why Isn’t Your Research
Hey, it’s Anna, and today I want to talk about something I’ve been quietly refining over the last five years, working with founders and marketing teams. It’s called Whole-Person Customer Research and it’s the foundation for h...
May 21, 2025
235 - Do You Empathize With Your Customers Socially, Emotionally, And Behaviorally? (Anna Baskin, Co-Founder & CEO at Hightail)
It was really fun recording this episode with my longtime friend! We go waaaay back. Anna Baskin is Co-Founder and CEO at Hightail. Hightail is a low-dose THC infused beverage for when you want to sip in some fun. Here’s what...
May 14, 2025
234 - Listen To Your Top 3% Superconsumers And Find What's Weird (Christopher Lochhead)
Christopher Lochhead is 3X Silicon Valley public company CMO, the father of category design, and makes content for entrepreneurs and marketers with a different mind. I invite Christopher on the show to talk about certain topi...
May 7, 2025
233 - Building A Brand New Channel For Marketers To Help During Tough Times (Melissa Rosenthal, Co-Founder at Outlever)
Always fun when folks refer me to founders building cool products, and that's exactly how I met Melissa. Melissa Rosenthal is Co-Founder at Outlever. Outlever helps companies become the #1 news source in their industry. They'...
May 2, 2025
232 - BONUS: Setting The Record Straight On Some Important Words (Erin Balsa, Bland To Bold)
Every so often I like to set the record straight on some terms that people like to toss around. Erin Balsa (Founder of Bland To Bold) and I were emailing back and forth about Positioning, Messaging, Category Design, and Strat...
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