Building With Buyers: Startup Marketing and Growth Fueled By Customers
You're a startup founder. You think your product is amazing and feel like more people should be buying. But the road is long and slow. It feels like you're stuck. There's always one thing I ask startup founders: Have you talked to your customers? This is a show about early stage startup growth but unlike other shows about early stage startup growth, only we explore the role customers play in helping startups get to the next round.
Visit furmanovmarketing.com to learn more about the host.
Recent Episodes
Sept. 10, 2025
253 - What Is A Useful Customer Insight?
Shoshana Kordova joined me to talk about some of my favorite customer research and insights topics, she's founder of Peel Product Marketing and 3X founding product marketer with over a decade of journalism experience. Here’s ...
Sept. 3, 2025
252 - Customer-Led Growth vs. Customer Marketing & Why Both Are Important (Gianna Scorsone, ChampionHQ)
Gianna Scorsone is co-founder and COO at ChampionHQ. ChampionHQ is the customer-led growth platform. Turn your customers into your No. 1 growth engine. Seed funded. Here’s what we cover: Customer-led growth vs. customer marke...
Aug. 27, 2025
251 - The Three Emails B2B Should Be Sending
Lately, I've been thinking about email newsletters. I paused my own newsletter back in March because I was like "is this thing even working?" Turns out it is (builds trust, brings clients) so I'll be bringing it back, but I w...
Aug. 20, 2025
250 - What Happens When Customers Feel Like Family (Evan Quinn, Co-Founder at Hiyo)
It's a bittersweet moment. My kids are officially back at school. And that means summer is over (is it though? I'm in denial). Evan Quinn is Co-Founder and CEO at hiyo. Hiyo is a stress-relieving social tonic (new category) m...
Aug. 13, 2025
249 - What The Best and Worst Case Studies Have In Common
Okay, it's time we discussed customer case studies. Like really discussed em'. So I invited Em Thomas to join me, she's founder of StackCat Content (full-stack case study services for B2B SaaS companies). Here’s what we cover...
Aug. 6, 2025
248 - You Get Product Velocity Because You're Customer Obsessed (Sandhya Simhan, Glean)
Sandhya Simhan is Head of Customer & Growth Marketing at Glean. What's Glean? Work AI for all. Give every employee an AI Assistant and Agents that put your company’s knowledge to work. Glean has exploded, and their customers ...
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