Building With Buyers: Startup Marketing and Growth Fueled By Customers
You're a startup founder. You think your product is amazing and feel like more people should be buying. But the road is long and slow. It feels like you're stuck. There's always one thing I ask startup founders: Have you talked to your customers? This is a show about early stage startup growth but unlike other shows about early stage startup growth, only we explore the role customers play in helping startups get to the next round.
Visit furmanovmarketing.com to learn more about the host.
Recent Episodes
June 25, 2025
240 - AI-First Messaging Means Nothing To Your Customers (Amanda Natividad, VP of Marketing at SparkToro)
Amanda Natividad is VP of Marketing at SparkToro. SparkToro is a free-to-try market research & audience intelligence tool. Been a big fan of Amanda and Rand Fishkin (Co-Founder and CEO) for a while. Founders like to hide behi...
June 18, 2025
239 - Why Everyone's Talking About Customer Led Growth Again (Greg Portnoy, CEO & Co-Founder at Euler)
Greg Portnoy is CEO and Co-Founder at Euler. Euler allows you to manage your partner programs, end to end. Founded in 2023, bootstrapped, 60 customers, they just doubled their business in Q1. They've never done a single outbo...
June 11, 2025
238 - Your Customers (Not Your Product) Are Your Moat With Emily Kramer
Emily Kramer is creator of the MKT1 Newsletter and new Dear Marketers podcast. I am a huge fan. Emily was on the show before: Ep. 141 “Mistakes To Avoid When Hiring Your First Head of Marketing” is a Top 5 most listened to ep...
June 4, 2025
237 - From $800K to $10M Without A Growth Hacker (Jennifer Tsay, CEO & Co-Founder at Shoott)
Jennifer reached out to me after listening to me speak on Riverside’s content repurposing panel. Jennifer Tsay is CEO and co-founder at Shoott. Shoott is a marketplace connecting photographers with customers. Founded in 2018,...
May 28, 2025
236 - Beyond JTBD: Your Customers Are Whole People So Why Isn’t Your Research
Hey, it’s Anna, and today I want to talk about something I’ve been quietly refining over the last five years, working with founders and marketing teams. It’s called Whole-Person Customer Research and it’s the foundation for h...
May 21, 2025
235 - Do You Empathize With Your Customers Socially, Emotionally, And Behaviorally? (Anna Baskin, Co-Founder & CEO at Hightail)
It was really fun recording this episode with my longtime friend! We go waaaay back. Anna Baskin is Co-Founder and CEO at Hightail. Hightail is a low-dose THC infused beverage for when you want to sip in some fun. Here’s what...
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