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Season 3

July 7, 2023

161 - BONUS Customer Conversation (Christina Pawlikowski, CEO and Co-…

Ok, I know I said the last episode was the LAST one, but I just wanted to slide this BONUS one in here if ya don't mind. I asked Christina Pawlikowski (CEO and Co-Founder at Causal) to join me on …

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July 3, 2023

160 - Season 3 Wrap Up!

Hey MSM listeners! Anna here, the host of the show. I hope you enjoyed Season 3 of Modern Startup Marketing and all the incredible guests and conversations I had. I'm officially wrapped with this season but will be back for …

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June 26, 2023

159 - Podcast Guests Ask Anna Their Burning Questions

Usually I'm asking my guests all the questions, but sometimes they have a question for me. So I created an episode that’s just guests asking me their burning question and then I answer their question. Some really great, thoug...

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June 23, 2023

158 - BONUS Customer Conversation (Tyler Wells, CTO and Co-Founder at…

Sprinkling in another customer conversation (love doing these) I asked Tyler Wells (CTO and Co-Founder at Propel) to join me on the show so we could talk about what they're building, what stage they're at, the value they've g...

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June 19, 2023

157 - How LASSO Makes Time For Play While Driving Revenue (Drew Bruck…

Happy Juneteenth to all my listeners! Drew Brucker (VP of Growth at LASSO, first marketing hire) has been a longtime listener of the podcast and he's one of the people that's given me some great feedback about the show. I …

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June 12, 2023

156 - Gong's Marketing Evolution From Early Stage To Unicorn (Udi Led…

Udi Ledergor is Chief Evangelist at Gong. He went from marketer #1 to Gong's Chief Marketing Officer and has been there for over 6 years. Udi led the creation of the Revenue Intelligence category, and led the company from zer...

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June 5, 2023

155 - Anna SOLO episode on productizing my knowledge to help early st…

I’ve cracked the nut on exactly what early stage startups need help with from a marketing and business perspective, and I wanted to share it with you in this episode. I built a systematic approach, and what’s cool is I …

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May 29, 2023

154 - To Push Into Creativity, Remove Constraints That Drag You Down …

Happy Memorial Day!!! I asked Chris Walker to join me for a second round on the show. Last time he was on was Episode 35 (called “Over-prioritizing sales is your SaaS startup’s biggest mistake”) and that was also a really …

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May 22, 2023

153 - How Superhuman Is Changing Habits Using Part PLG & Part Sales (…

There's been a lot of buzz around PLG vs. Sales-led GTM models. Companies that started with one GTM method are exploring others. So I thought this conversation would be super interesting for many as they're thinking about a m...

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May 15, 2023

152 - Simple Frameworks To Define Good Content & Create A Memorable E…

Obaid Durrani is Head of Content at HockeyStack. He's also Creator Advisor at Cognism (a Series C startup) and he's the co-host of the Cheat Codes podcast with Todd Clouser who I also had on the show (check out Ep. …

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May 8, 2023

151 - Are You Spending Enough Time At The (Creative) Gym? (Jay Acunzo…

I asked Jay Acunzo to join me (again) on the show because he's a writer and content creator and I believe that we (startup marketers) can learn a lot from people that focus on creative work. Jay is a writer, …

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May 1, 2023

150 - Emotion Is Still The Single Most Powerful Thing That Will Get P…

I got connected to David through Gidi Pridor (Workvivo) who I super respect, David and Gidi both worked at TravelPerk and Gidi raved about David so of course I wanted to bring him onto the show. (Check out Ep. 146 …

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April 24, 2023

149 - How To Build A Fanbase Like Taylor Swift When You're A Small St…

There is so much I love about Goodles and so much that both B2C and B2B startups can learn from them. So I brought on Paul Earle because he was very deeply involved in Goodles' creative work. Paul works with …

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April 17, 2023

148 - The 3 Types Of Content You Need For A Creative And Effective Co…

Todd Clouser is The Worst Marketer In The World at Lavender. He's also Co-Host of the Cheat Codes podcast. Prior, Todd held marketing leadership roles at Refine Labs (demand strategy and research for B2B growth stage startups...

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April 10, 2023

147 - Why A Great Buyer Experience Is The Only Thing That Makes Us Re…

I hope everyone had a nice holiday weekend! Lately I've been thinking about this simple equation: Marketing = Experience + Revenue (credit: Drew Brucker) I just love the simplicity of it. Something you can explain to a 7-year...

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April 3, 2023

146 - Why Many Startups Stop Being Exciting Too Early And Don't Make …

Hey listeners! Hope you had a wonderful Spring Break and if you're still on it enjoy those last few days!! I brought back Gideon Pridor (CMO at Workvivo) because he is just the coolest to jam with. We always have …

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March 27, 2023

145 - Stop Running Your Old School Webinars And Make It Feel Like A T…

Katie Mitchell is one of the smartest brand and content marketers I know. She was the Sr. Director of Marketing (Product Marketing, Content Marketing, and Brand/Communications) at Sprig for 2+ years and in 2023 she's taking s...

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March 20, 2023

144 - How CoLab Launched Their ABM Campaign In One Day (MJ Smith, VP …

One of the big reasons why I love working with startups is because they're so nimble and fast! Having a small team is a huge benefit to moving quickly. I asked MJ Smith (VP of Marketing at CoLab) to join …

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March 13, 2023

143 - How To Run Brainstorming Sessions To Increase Creativity And Bu…

Andy Raskin is the storyteller of Silicon Valley, the master of strategic narrative. Andy helps CEOs align their teams around a strategic narrative in order to power success in sales, marketing, fundraising, product and recru...

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March 6, 2023

142 - Answering The Top 15 Questions I Get With Nick Bennett, Sr. Dir…

A bit of a different flavor for this episode, I wanted to share answers to the top 15 questions I get in a kind of rapid-fire model. I asked Nick Bennett to join me for this episode, Nick is the …

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Feb. 27, 2023

141 - Mistakes To Avoid When Hiring Your First Head of Marketing (Emi…

I love bringing on other startup marketing experts and Emily Kramer is no exception. Plus she's just super down to earth and was fun to talk to. Emily Kramer is Co-Founder at MKT1 (helps founders and marketers build and scale...

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Feb. 20, 2023

140 - Reverse Podcast Episode On Creativity With Anna Furmanov And He…

A twist on the typical episode! This is something I did two years back with Episode 23 (Reverse Podcast Episode with my then 7-year-old daughter where we talked about marketing) and so I decided to do it again but have …

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Feb. 13, 2023

139 - To Be The Company That Seems To Be Everywhere You Need To Elimi…

Natalie Marcotullio is Head of Growth and Ops at Navattic. I’ve been working with Natalie and the Navattic team for 4+ months now as a Marketing Advisor so I personally have seen some of the creative work they’re putting out,...

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Feb. 10, 2023

138 - BONUS Anna Synthesizing Insights On Creativity So Far

I’ve been having some very insightful conversations on the podcast about creativity, pushing boundaries, marketing experiments and innovation and I’ve had some time to think about the stuff we covered so far and just wanted ...

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