100 - 100th Episode! How Your Digital Content Becomes Your Sales Team (Interview w/ Kap Chatfield)

Thanks for your patience, I usually post these episodes on Mondays MUCH earlier but we just got back from a road trip and I rushed over to the computer almost as soon as we got back :)

WOW! 100 episodes, I can't even believe it. Thank you to all my listeners, my fans, my guests, for being a part of something that I wanted to build so I could share what top startups and leaders are doing, what’s working, what’s not, just being very transparent. Truly a labor of love. 

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In this 100th episode I’m getting interviewed (again) by Kap Chatfield (CEO at Rveal Media and host of B2B Podcasting) and we talk through modern approaches to digital content strategy for startups.

Main topics we cover:

Why your B2B startup needs a digital content strategy;

What goes into your digital content strategy;

Digital marketing needs to work for you so that you don’t need to hire more salespeople to do that work for you;

Gartner’s Future of Sales research shows that by 2025, 80% of B2B sales interactions with buyers will occur in digital. This is because 33% of all buyers desire a seller-FREE sales experience – a preference that climbs to 44% for millennials - what that means for you going forward;

How to assess the value of your content strategy (HINT: not through vanity metrics);

What it takes to create great content;

Your content strategy includes both content creation and distribution;

Your customer's sales experience is not a linear journey and what that means for you.

Here's the article I wrote mentioned in this episode: https://www.linkedin.com/pulse/modern-digital-content-strategy-startups-playbook-anna-furmanov/

You can find Kap on LinkedIn: https://www.linkedin.com/in/kapchatfield/

Rveal's website: https://site.rveal.media/

For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen.

You can find Anna on LinkedIn: www.linkedin.com/in/annafurmanov or visit this website: www.furmanovmarketing.com

Thanks for listening, and don't forget to leave a review!