104 - There's More To Positioning Than Just Talking To Your Customers (April Dunford, Founder & CEO of Ambient Strategy)

*listeners: please fill out this short 3-min. survey to help me level up the show: https://forms.gle/iporNXSgtfuoHSPJA

I'm such a big fan of April Dunford. I've read her book "Obviously Awesome - How to Stand Out in Noisy Crowded Markets" and consider her the startup positioning pro.

April Dunford is founder and CEO of Ambient Strategy, a consulting firm that specializes in positioning for tech companies. April has worked with 200+ companies across the globe. For early stage startups her focus is on GTM strategy, she also works with large companies on new product intros and market positioning. Prior, April held executive roles in a series of successful startups as CEO, COO, VP Marketing and VP Marketing and Sales.

Here's what we hit on:

Where most companies go wrong with their positioning;

April's approach to positioning for early stage startups (HINT: ask customers to "take me back before you bought our stuff, what was the trigger");

There's a handful of things that are important early stage when you only have your first few customers;

After you get your first customers that love you and learn more about why, then start working on your GTM strategy;

What are your top challenges, what are you trying to figure out these days.

You can reach April on LinkedIn: www.linkedin.com/in/aprildunford/

Check out her website: www.aprildunford.com/

For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review!

People call me (Anna) the Marie Kondo of startup marketing because I help VC backed early stage startups clean up their marketing mess to uncover more joy (and revenue). For those startups that have already built their marketing foundation and have been testing different marketing plays but just aren't satisfied with the traction they're seeing, I created the Marketing Audit + Roadmap offering. At the end of your audit, you’ll get a custom Roadmap with improvement opportunities for the next 3-6 months. So that you can finally put the missing pieces in place to start seeing more traction and stop spending time and money on the wrong things.

You can learn more about it by visiting my website: www.furmanovmarketing.com/pricing

You can also connect with me on LinkedIn: www.linkedin.com/in/annafurmanov