142 - Answering The Top 15 Questions I Get With Nick Bennett, Sr. Director of ELG & Evangelism at Airmeet

A bit of a different flavor for this episode, I wanted to share answers to the top 15 questions I get in a kind of rapid-fire model.

I asked Nick Bennett to join me for this episode, Nick is the Sr. Director of ELG & Evangelism at Airmeet (Series B startup). He’s also host of the podcast "The Anonymous Marketer." Prior, Nick was the Director of Evangelism and Customer Marketing at Alyce (Series B startup).

I’ve known Nick for a while, he's always sharing useful content on LinkedIn, he's always trying to be super helpful, and thinking about startup trends and how they’re shaping the future of marketing and customer marketing. 

Here are the Top 15 Questions we cover:

1. I get this question all the time: We’ve been so focused on growing our sales team. Is it OK to delay marketing?

2. We have multiple target buyers and influencers that would champion our product. Who should we focus on with our marketing efforts?

3. Our growth has plateaued. What are some fresh ideas for where we can focus our marketing efforts?

4. What’s a week in the life of a solopreneur like you?

5. How’d you launch a successful podcast?

6. I’m a startup. What should be the profile of my first marketing hire?

7. What are my options for hiring my first marketing hire in 2023?

8. Where do most people go wrong when they develop their marketing strategy?

9. Why are my social media posts not engaging my target audience?

10. What’s the most important thing to focus on when it comes to content marketing?

11. What are some important questions to ask my customers in VoC research that I might be forgetting?

12. What do startups typically get wrong with their website?

13. What do startups typically get wrong with their marketing plans?

14. What is something that startups don’t leverage as much as they should?

15. How do I know if I have a really good Marketing Strategy planned for 2023?

Here's the article I mention how to organize your early stage SaaS marketing org in question 6.

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