145 - Stop Running Your Old School Webinars And Make It Feel Like A TV Series (Katie Mitchell, Brand and Content Leader and LinkedIn Top Voice)

Katie Mitchell is one of the smartest brand and content marketers I know. She was the Sr. Director of Marketing (Product Marketing, Content Marketing, and Brand/Communications) at Sprig for 2+ years and in 2023 she's taking some time off before she jumps back into things. I met Katie back in 2020 on Chris Walker's Demand Gen Live (DGL) Tuesday night virtual events.

Sprig is a Series B startup based out of San Francisco that has raised $88M in funding total.

Here's what we cover:

What does creativity mean;

How the team approached creative marketing at Sprig;

How to figure out what marketing experiments to run;

How much time to spend on marketing experiments;

Being creative means you're able to reposition something so it feels different (e.g. I never do a webinar);

What startups are being creative with their marketing;

What's comin' up next for Katie.

You can find Katie on LinkedIn

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