147 - Why A Great Buyer Experience Is The Only Thing That Makes Us Relevant As Marketers (Kyle Lacy, CMO at Jellyfish)

I hope everyone had a nice holiday weekend!

Lately I've been thinking about this simple equation: Marketing = Experience + Revenue

(credit: Drew Brucker)

I just love the simplicity of it. Something you can explain to a 7-year-old.

I brought back Kyle Lacy (CMO at Jellyfish) to talk about creativity, testing new ideas, brand vs. demand, giving your team the space to be creative, and more. Kyle is also an advisor to startups including Demandwell and Postal.io. Prior, Kyle was the CMO at Lessonly (got acquired by Seismic). Kyle has led teams at Seismic, OpenView, Salesforce, and ExactTarget. Check out our past podcast episodes:

Ep. 31 - “Kyle Lacy, CMO at Lessonly, Talks About The Power of Irrational Ideas and Golden Llamas”

Ep. 91 - on marketing planning (this is when Kyle was leading marketing at Seismic)

Jellyfish has 209 people, Series C funding ($114.5M total) and a quick description: Jellyfish helps engineering leaders translate and maximize the business impact of their teams.

In this episode we cover:

What does “creative” mean to you;

How do you know if an idea is worth testing;

Why a great experience is the only thing that makes us relevant as marketers - it's our job;

How do you separate brand + demand efforts effectively (HINT: if 75% of the effort goes to Demand, that allows your team to be more creative);

How do you handle the creative experience on the Demand side;

How do you give your team the space to be creative;

What are 1-2 top creative marketing plays you’re running at Jellyfish.

You can find Kyle on LinkedIn >> https://www.linkedin.com/in/kylelacy/ 

Check out Jellyfish >> https://jellyfish.co/

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