150 - Emotion Is Still The Single Most Powerful Thing That Will Get People To Use Your Product (David Hooker, Brand Lead at Printify)
I got connected to David through Gidi Pridor (Workvivo) who I super respect, David and Gidi both worked at TravelPerk and Gidi raved about David so of course I wanted to bring him onto the show.
(Check out Ep. 146 where I talk to Gidi about why many startups stop being exciting too early and the advantages of hiring a Creative Director early. Workvivo just got acquired by Zoom.)
David Hooker is Brand Lead at Printify. Prior, David was Head of B2B Content at Gett (a Series F startup). David also built Prezi’s Evangelism and Creative Services teams and he built the Brand and PR function at TravelPerk.
About Printify:
- Founded 2015
- Funding: Series A ($54.1M total according to Crunchbase)
- Description: Create and sell custom products. The tech platform that's made it possible for millions to become global entrepreneurs selling high-quality merch online.
In this episode we talk about:
What does “creative” mean to you;
Top 1-2 creative marketing ideas at Printify;
What makes for an awesome Creative Director / Head of Brand;
What’s your advice for startups that want to push more on the creative side.
You can find David on LinkedIn >> www.linkedin.com/in/hookerdj
Check out Printify >> https://printify.com/
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