155 - Anna SOLO episode on productizing my knowledge to help early stage startups (MaaS)
I’ve cracked the nut on exactly what early stage startups need help with from a marketing and business perspective, and I wanted to share it with you in this episode. I built a systematic approach, and what’s cool is I can use the system I’ve built over and over in many different contexts.
For example:
- client work
- GrowthMentor calls
- friend calls
- VC calls
- accelerator workshops
- EdTech GTM bootcamp sessions
- high school presentations (yep, I’ve done this a couple times too)
I always wanted to “productize” my knowledge. So now I’ve got a product and it's called Marketing as a System (MaaS). I just want more early stage startups to apply this system as they're building their companies. Because the results will be MaaSive. Yea. I did that.
Here is MaaS in a nutshell:
- Voice of customer research
- Marketing foundation deck
- Keyword research
- Brand/design guide
- Mood boards
- Homepage wireframe with copy
- Homepage design
- Other website pages
- Case studies
- GTM strategy
- GTM execution
In this episode, I dive into each part of the system.
This episode is sponsored by 43North, a seed-stage startup accelerator that's on the hunt for its next cohort. This year, 43North will make five $1 million dollar investments, each at 5% equity. Visit 43North.org to learn more. Applications close on June 23rd, so get on it!
For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review!
And whenever you’re ready, there are 3 ways I can help you:
1. Startup marketing strategy, execution and advising (25+ happy clients and mentees) >> www.furmanovmarketing.com
2. Sign up to get my monthly newsletter where I’m sharing playbooks and insights and cracking some jokes that will make you smile guaranteed >> https://share.hsforms.com/1cP1V40x7RGes5gHk1XNgNw47lba
3. Sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> https://podcasters.spotify.com/pod/show/anna-furmanov
You can also find me hanging out on LinkedIn every week: www.linkedin.com/in/annafurmanov
Listen On
