163 - MaaS (Marketing as a System) Step #1: Voice Of Customer Research

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It's Season 4 of the Modern Startup Marketing podcast and this episode is me kicking off MaaS (Marketing as a System) which is the systematic approach to marketing that I built over 3+ years of working with early stage startups.

In this episode I cover Step 1: Voice of Customer Research including What it is, Why it works, Who should lead it, and How to do it right.

You can get the link to the playbook I mention in the episode here and I'll be mixing in some more MaaS-focused episodes over the course of the season. Next time I do, I’ll talk about MaaS Step 2: Marketing Foundation Deck which includes the persona(s), messaging, positioning, competitive landscape, and more.

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And whenever you’re ready, there are 3 ways I can help you:

1. fractional head of marketing for early stage startups >> www.furmanovmarketing.com

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