170 - MaaS (Marketing as a System) Step #4 + #5: Brand Design Guide + Mood Boards
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It's Season 4 of the Modern Startup Marketing podcast and this episode is me continuing to share MaaS (Marketing as a System) which is the systematic approach to marketing that I built over 3+ years of working with early stage startups.
In this episode I cover Step 4 + 5: Brand Design Guide + Mood Boards including What it is, Why it works, Who should own this work, and How to do it right. I'll be mixing in some more MaaS-focused episodes over the course of the season. Here's the link to a sample Brand Design Guide, you can make a copy and edit for your own company.
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And whenever you’re ready, there are 3 ways I can help you:
1. fractional head of marketing for early stage startups >> www.furmanovmarketing.com
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