170 - MaaS (Marketing as a System) Step #4 + #5: Brand Design Guide + Mood Boards

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It's Season 4 of the Modern Startup Marketing podcast and this episode is me continuing to share ⁠MaaS⁠ (Marketing as a System) which is the systematic approach to marketing that I built over 3+ years of working with early stage startups.

In this episode I cover Step 4 + 5: Brand Design Guide + Mood Boards including What it is, Why it works, Who should own this work, and How to do it right. I'll be mixing in some more ⁠MaaS⁠-focused episodes over the course of the season. Here's the link to a sample Brand Design Guide, you can make a copy and edit for your own company.

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1. fractional head of marketing for early stage startups >> ⁠www.furmanovmarketing.com⁠

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