173 - Using Story To Switch From Just A Vitamin To The Painkiller Customers Need (Brad Pedersen, Co-Founder at Lomi)

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Brad Pedersen is Co-Founder and Chairman at Lomi and Pela. We're focusing on Lomi in this episode (B2C). I always get so many takeaways from talking to B2C startups that I can carry over into B2B, and that's why I love this convo.

About Lomi:

• Founded: 2022
• Funding: crowdfunding using Indiegogo ($7.2M!) and then got VC backed
• Description: electronic device which turn your food scraps, organic waste, compostable packaging and home bioplastics into compost (plant food); they've already shipped 20,000+ units

In this episode:

Why does story matter with your marketing;

How to listen for the problem your customers actually want to hear about;

What is marketing and why does it work;

Why do superfans love Lomi and how do you further leverage that to create more superfans;

What can B2B early stage startups learn from the way that Lomi approaches marketing;

AMA - Brad asks me his burning question.

You can find Brad on LinkedIn: ⁠https://www.linkedin.com/in/brad-pedersen-77075012/

Check out his book coming out in November: https://startupsantabook.com/

Learn more about Lomi: https://lomi.com/

Learn more about Pela: https://pelacase.com/

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And whenever you’re ready, there are 3 ways I can help you:

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You can also find me hanging out on LinkedIn, definitely say hello and tell me what you're building >> ⁠www.linkedin.com/in/annafurmanov