18 - How To Simplify Your Content Strategy And Measure Impact with Anna Furmanov (unfiltered)
Sometimes I like to sprinkle in some raw and unfiltered thoughts.
In this episode I cover:
The purpose of content;
Before you come up with a content strategy, you need to figure out what your target buyer cares about, their challenges, goals, where they spend their time, etc;
What is a content engine and how to think about creating content for the full funnel;
Daily/weekly marketing ops activities to feed your content engine;
How to think about sales materials as part of your content strategy;
How to measure your content efforts;
How to measure your podcast efforts.
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You can find Anna on LinkedIn: www.linkedin.com/in/annafurmanov or visit this website: www.furmanovmarketing.com
Thanks for listening!
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