209 - The Blog Isn't King Anymore And Why You Need An Owned Media Portfolio (Ian Faison, Founder of Caspian Studios)

Ian Faison is CEO and Founder of Caspian Studios where they create shorts, shows and moonshots (with podcasts and videos) for B2B companies. Ian wrote to me and said “I have an idea for your show…” and when Ian writes with an idea, I will of course say yes.  

Here’s what we cover:

The old and dusty content marketing strategy;

The new content marketing strategy and why companies are adopting an Owned Media Portfolio;

Examples of shorts, shows and moonshots;

How do you create a podcast that breaks through the noise;

What goes into a Moonshot like Murder in HR;

How does an Owned Media Portfolio create ROI and how do you measure it;

How can early stage startups best leverage this new way of creating content;

AMA: Ian asks me his burning question which I answer at the end of our episode.

You can find Ian on LinkedIn: www.linkedin.com/in/ianfaison

Check out Caspian Studios: www.caspianstudios.com

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