216 - Customer Research Is Baked Into Our DNA From Day 1 (Pranav Piyush, Co-Founder & CEO at Paramark)

Pranav Piyush is Co-Founder and CEO at Paramark. Paramark (Pre-Seed) helps CMOs and CFOs invest in marketing with confidence and predictability.

Here’s what we cover:

I see the book Alchemy on Pranav's bookshelf and it's about "chasing the magic" so have to ask what got him into it;

How do you incorporate customer research at Paramark? What are some of your goals with this research;

What have been the results;

Why is customer research important;

Challenges with customer research;

Pranav asks me his burning question.

Pranav on LinkedIn: www.linkedin.com/in/pranavp

Paramark: paramark.com

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Anna on LinkedIn: ⁠www.linkedin.com/in/annafurmanov⁠

Website: ⁠furmanovmarketing.com