216 - Customer Research Is Baked Into Our DNA From Day 1 (Pranav Piyush, Co-Founder & CEO at Paramark)
Pranav Piyush is Co-Founder and CEO at Paramark. Paramark (Pre-Seed) helps CMOs and CFOs invest in marketing with confidence and predictability.
Here’s what we cover:
I see the book Alchemy on Pranav's bookshelf and it's about "chasing the magic" so have to ask what got him into it;
How do you incorporate customer research at Paramark? What are some of your goals with this research;
What have been the results;
Why is customer research important;
Challenges with customer research;
Pranav asks me his burning question.
Pranav on LinkedIn: www.linkedin.com/in/pranavp
Paramark: paramark.com
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Music by my talented daughter.
Anna on LinkedIn: www.linkedin.com/in/annafurmanov
Website: furmanovmarketing.com
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