218 - How We Launched A Buyer-First Free Forever Plan At Navattic (Natalie Marcotullio & Raman Khanna)

Natalie Marcotullio is Head of Growth and Ops at Navattic (Seed funded). Raman Khanna is Growth Lead at Navattic. Navattic makes buying easier with interactive demos. 28k+ demos built so far. You can also check out Episode 139 and Episode 180 where I had Natalie on.

Since 2020, Navattic has been a sales-led company. Plans start at $500/mo. They just released a product-led motion. One interactive demo, free forever.

Why’d you decide to go product-led;

Why’d you decide to go freemium vs. free trial (HINT: buyer-focused);

What were the main steps to get there;

What were some stumbles and how did you fix;

What was your launch plan;

How many demos built on the free plan, and what % have converted to paid;

What have you learned since launch.