224 - How To Practice Whole-Person Customer Research (Ivan Barajas Vargas, Co-Founder & CEO at Muuktest)
Ivan Barajas Vargas is Co-Founder and CEO at Muuktest, world-class QA 100% done-for-you. Seed funded.
Here’s what we cover:
What is Service-as-a-Software;
How do you incorporate customer research at Muuktest;
The Mom Test;
What are some of your goals with customer research;
What questions are you asking;
How are you using research insights;
Do you ask customers where do they learn and hang out;
Why understanding “whole-person” with your research is important and goes beyond just your product;
Why is customer research important;
What are your challenges with customer research;
There are so many voices, who should you listen to when you do this research.
Ivan on LinkedIn: www.linkedin.com/in/ivanbarajasvargas
Muuktest: muuktest.com
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