226 - How A Weekly Surprise & Delight Meeting Increases Customer Referrals (Elaine Zelby, Co-Founder at Tofu)

Elaine Zelby is Co-Founder and CRO at Tofu. Tofu puts top-of-funnel on autopilot for B2B marketing teams, so you can ship integrated marketing campaigns 8X faster. Series A funded (recent).

Also check out Ep. 96 “First Time Founders Think Product Wins, Second Time Founders Know GTM Wins”.

Here’s what we cover:

Your recent funding round, what did it take to get there (HINT: 4 main things);

How do you use tofu at tofu;

How do you structure your nurture sequences;

How do you incorporate customer research at tofu (HINT: product roadmap, website, GTM plan);

Both companies and people are building agents and bots, how do you break away and ahead of everyone else;

Where are you placing big bets in 2025;

How do you know your content is good.

Elaine on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/elainezelby

Tofu: www.tofuhq.com

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Music by my talented daughter.

Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠www.linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠

Website: ⁠⁠⁠⁠⁠⁠furmanovmarketing.com