231 - How To Uncover Juicy Customer Insights And Actually Use Them For Messaging (Gia Laudi, Forget The Funnel)

Georgiana (Gia) Laudi is co-founder and chief strategist at Forget The Funnel. She's author of the book "Forget The Funnel" that's about Customer-Led Growth and a customer-led approach for driving predictable, recurring revenue.

Here’s what we cover:

I have to ask why did Gia and April Dunford bash Voice of Customer (VoC) on April's podcast because I'm honestly curious;

How to pick the right insights and turn those into positioning and messaging;

How to create your messaging guide;

How often should you conduct customer research.

Gia on LinkedIn: www.linkedin.com/in/georgianalaudi

Forget The Funnel: forgetthefunnel.com

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Music by my talented daughter.

Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com