231 - How To Uncover Juicy Customer Insights And Actually Use Them For Messaging (Gia Laudi, Forget The Funnel)
Georgiana (Gia) Laudi is co-founder and chief strategist at Forget The Funnel. She's author of the book "Forget The Funnel" that's about Customer-Led Growth and a customer-led approach for driving predictable, recurring revenue.
Here’s what we cover:
I have to ask why did Gia and April Dunford bash Voice of Customer (VoC) on April's podcast because I'm honestly curious;
How to pick the right insights and turn those into positioning and messaging;
How to create your messaging guide;
How often should you conduct customer research.
Gia on LinkedIn: www.linkedin.com/in/georgianalaudi
Forget The Funnel: forgetthefunnel.com
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Music by my talented daughter.
Anna on LinkedIn: www.linkedin.com/in/annafurmanov
Website: furmanovmarketing.com
