232 - BONUS: Setting The Record Straight On Some Important Words (Erin Balsa, Bland To Bold)

Every so often I like to set the record straight on some terms that people like to toss around. Erin Balsa (Founder of Bland To Bold) and I were emailing back and forth about Positioning, Messaging, Category Design, and Strategic Narrative. And then I realized, hey, I really just want to talk this through.

Erin was on the show before, you can listen to Ep. 203 "Hashing Out The Perfect Content Strategy Visual Framework"

Here’s what we cover:

Define each of these terms;

Which path to take? Or do all 4;

Of the 4, which is the hardest to do and why;

How can startups make sure their messaging is unique, valuable, and consistent.

Erin on LinkedIn: www.linkedin.com/in/erinbalsa

Bland To Bold: www.blandtobold.co

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Music by my talented daughter.

Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com