233 - Building A Brand New Channel For Marketers To Help During Tough Times (Melissa Rosenthal, Co-Founder at Outlever)

Always fun when folks refer me to founders building cool products, and that's exactly how I met Melissa. Melissa Rosenthal is Co-Founder at Outlever. Outlever helps companies become the #1 news source in their industry. They're self-funded and $5M in revenue.

Here’s what we cover:

How’s it going;

What’s hard right now;

How do you incorporate customers as part of your marketing and sales efforts;

How do you incorporate customer research;

Tell me about your superfan customers, what are they like;

Where are you placing big bets in 2025.

Melissa on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠ www.linkedin.com/in/melissarosenthal5

Outlever: ⁠⁠⁠ ⁠ outlever.com

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Music by my talented daughter.

Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠ www.linkedin.com/in/annafurmanov⁠⁠⁠ ⁠⁠⁠⁠⁠

Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ furmanovmarketing.com