233 - We're Productizing Journalism And Leaning More Heavily On Human Touch Versus AI (Melissa Rosenthal, Co-Founder at Outlever)
Always fun when folks refer me to founders building cool products, and that's exactly how I met Melissa. Melissa Rosenthal is Co-Founder at Outlever. Outlever helps companies become the #1 news source in their industry. They're self-funded and $5M in revenue.
Here’s what we cover:
How’s it going;
What’s hard right now;
How do you incorporate customers as part of your marketing and sales efforts;
How do you incorporate customer research;
Tell me about your superfan customers, what are they like;
Where are you placing big bets in 2025.
Melissa on LinkedIn: www.linkedin.com/in/melissarosenthal5
Outlever: outlever.com
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Music by my talented daughter.
Anna on LinkedIn: www.linkedin.com/in/annafurmanov
Website: furmanovmarketing.com
