235 - Do You Empathize With Your Customers Socially, Emotionally, And Behaviorally? (Anna Baskin, Co-Founder & CEO at Hightail)
It was really fun recording this episode with my longtime friend! We go waaaay back. Anna Baskin is Co-Founder and CEO at Hightail. Hightail is a low-dose THC infused beverage for when you want to sip in some fun.
Here’s what we cover:
What you're building;
Wow I’m just so proud of you;
How’re you growing your customer base;
What’s hard right now;
How you incorporate customers as part of your growth efforts;
Customer research and the insights you're finding;
Where are you placing big bets in 2025;
Anna asks me her burning questions.
Anna on LinkedIn: www.linkedin.com/in/anna-hight-baskin
Hightail: siphightail.com
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Music by my talented daughter.
Anna on LinkedIn: www.linkedin.com/in/annafurmanov
Website: furmanovmarketing.com
