May 28, 2025
236 - Beyond JTBD: Your Customers Are Whole People So Why Isn’t Your Research
Hey, it’s Anna, and today I want to talk about something I’ve been quietly refining over the last five years, working with founders and marketing teams. It’s called Whole-Person Customer Research and it’s the foundation for how I help startups get clarity on their positioning, messaging, GTM and content strategy.
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Music by my talented daughter.
Anna on LinkedIn: www.linkedin.com/in/annafurmanov
Website: furmanovmarketing.com
