236 - Beyond JTBD: Your Customers Are Whole People So Why Isn’t Your Research

Hey, it’s Anna, and today I want to talk about something I’ve been quietly refining over the last five years, working with founders and marketing teams. It’s calledWhole-Person Customer Researchand it’s the foundation for how I help startups get clarity on their positioning, messaging, GTM and content strategy.

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Music by my talented daughter.

Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com