238 - Your Customers (Not Your Product) Are Your Moat With Emily Kramer

Emily Kramer is creator of the MKT1 Newsletter and new Dear Marketers podcast. I am a huge fan. Emily was on the show before:

Ep. 141 “Mistakes To Avoid When Hiring Your First Head of Marketing” is a Top 5 most listened to episode.

Ep. 183 “If Your Startup Can't Win On GTM, We Won't Invest”

Here’s what we cover:

How's the pod going;

In what (creative) ways have you seen companies leverage customers as part of their growth efforts;

What’s important for customer marketing efforts to impact growth;

How “Ecosystem Marketing” goes beyond customer marketing and why it works so well;

What does a good ecosystem look and feel like;

Where do you start;

What startups come to mind that are running customer marketing or ecosystem marketing plays well, who should we be watching;

Emily asks me her burning question.

Emily on LinkedIn: ⁠www.linkedin.com/in/emilykramer

MKT1: mkt1.co⁠

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Music by my talented daughter.

Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com