249 - What The Best and Worst Case Studies Have In Common
Okay, it's time we discussed customer case studies. Like really discussed em'. So I invited Em Thomas to join me, she's founder of StackCat Content (full-stack case study services for B2B SaaS companies).
Here’s what we cover:
What do the worst case studies have in common;
What about the best case studies;
How to structure customer calls to pull out the right info for case studies;
What format performs best;
How to create case studies that sell;
Companies that do this well;
Em asks me her burning question.
Em on LinkedIn: www.linkedin.com/in/imemthomas
StackCat Content: www.stackcatcontent.com
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Music by my talented daughter.
Anna on LinkedIn: linkedin.com/in/annafurmanov
Website: furmanovmarketing.com
