253 - What Is A Useful Customer Insight?

Shoshana Kordova joined me to talk about some of my favorite customer research and insights topics, she's founder of Peel Product Marketing and 3X founding product marketer with over a decade of journalism experience.

Here’s what we cover:

How does your journalism background help you with customer research;

There are many Product Marketers, how do you differentiate;

How do you know something is a true customer insight;

How do you turn insights into action;

What’s the biggest challenge for companies you’re working with right now.

Shoshana on LinkedIn: www.linkedin.com/in/shoshana-kordova 

Peel Product Marketing: https://app.assetmule.ai/vVFtTvys 

Check out her customer insights playbook: https://jetpack.productivepmm.com

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Music by my talented daughter.

Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com⁠