259 - Former Therapist: How To Unravel The Emotion Behind Purchase Decisions (Your Buyers Aren't Logical)
This is a geeking out episode. If you love customer research as much as I do and know how important it is for marketing and business growth, this is the episode you'll want to hear.
Hannah Shamji is a former Therapist and now Consumer Psychology Researcher. Hannah digs deep to uncover the emotional and psychological reasons your customers buy, stay, or leave in order to help inform retention, engagement, or positioning challenges.
Here’s what we cover:
Focus of your work these days;
How're you using AI as part of your work;
In research conversations, how to peel back the layers beyond logical answers, in order to go deeper on the emotional and political stuff;
The worst customer interview you’ve ever done;
How do you know something is an insight;
An example of turning insights into action;
Hannah asks me her burning question.
Hannah on LinkedIn: www.linkedin.com/in/hannahshamji
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Music by my talented daughter.
Anna on LinkedIn: linkedin.com/in/annafurmanov
Website: furmanovmarketing.com
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