262 - We Brought Our Customer Into Our Strategy Meeting (Jess Cook, Vector)
Jess Cook is Head of Marketing at Vector. Vector is the only way to build ad audiences by name. Contact-based ads platform so your ads reach the right people (those that want to buy).
Here’s what we cover:
02:39 Understanding Vector's (new!) Positioning
05:30 Customer-Centric Growth Strategies
08:16 Repositioning and Messaging Evolution
11:04 Incorporating Customer Feedback and why we brought our customer into our strategic company meeting
14:05 The Role of Research in Marketing
16:37 Building Ad Audiences by Name
19:18 Our Creative Process Behind the Brand
22:09 On Launching the Podcast with the CEO - we fly down to Florida and film in the studio
26:47 Focused growth channels
28:04 Creativity that stems from customer research and insights
30:42 Sabrina Carpenter's hairbrush microphone
34:06 My favorite customer interview question
38:30 Customer marketing plays at Vector
41:46 Our influencer marketing experiment results
46:47 Leveraging AI in Marketing
51:11 Innovative SEO Strategies we're using
Jess on LinkedIn: linkedin.com/in/jesscook-contentmarketing
Vector: www.vector.co
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Music by my talented daughter.
Anna on LinkedIn: linkedin.com/in/annafurmanov
Website: furmanovmarketing.com
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