263 - The Customer Hero Mindset Shift (Aditya Vempaty, MoEngage)
Aditya Vempaty is VP of Marketing at MoEngage. MoEngage is a consumer engagement platform used by 1350+ consumer brands globally. $180M funding, 869 ppl.
Here’s what we cover:
02:46 Team Structure and Regional Dynamics - including why one PMM reports under the CEO
05:33 Steering the Ship & Gaining Buy-In for Strategic Initiatives
11:10 The Role of Customer Feedback in Marketing
13:48 Repositioning MoEngage in a Changing Market
16:32 Navigating AI in Customer Engagement
19:33 Positioning and Storytelling Across Regions
26:52 Cultural Nuances in Storytelling e.g. India versus US
28:07 The Importance of CEO Buy-In
30:43 Customers as your Heroes and why that's such an important mindset shift
43:47 The Nuances of AI in Marketing - Aditya's hot take
Aditya on LinkedIn: linkedin.com/in/adityavempaty
MoEngage: www.moengage.com
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