265 - Dear B2B CMOs: Customer Love Is The Strategy (Shannon Howard, Intellum)
Shannon Howard is Senior Director of Customer & Content Marketing at Intellum. Intellum is AI transformation for enterprise learning. $25M in funding, 139 people.
Here’s what we cover:
05:35 Shannon shares some Creative Customer Marketing Strategies
08:41 Building the Foundation for Customer Marketing
11:09 The Role of Data in Customer Marketing
14:00 Surprise and Delight
16:49 Empowering Customers Through Recognition
19:57 Segmentation and Personalization in Marketing
22:33 B2B vs B2C Marketing Dynamics
26:28 Why Customer Marketing is often overlooked by CMOs
30:00 Customer Marketing Strategies to put in your back pocket
33:17 The Role of Customer Research & Shannon's take
37:12 The Impact of AI on Customer Insights
50:38 Shannon asks Anna her burning question
Shannon on LinkedIn: linkedin.com/in/shannonlagassehoward
Intellum: www.intellum.com
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Music by my talented daughter.
Anna on LinkedIn: linkedin.com/in/annafurmanov
Website: furmanovmarketing.com
Newsletter: One Insight
