270 - How AI Is Transforming Customer Research (Caitlin Sullivan)
I know, I know. Season 5 wrapped up. But I couldn't help myself.
Caitlin Sullivan is an expert in AI for Customer Research. She trains growth-ready product & design teams to know their customers faster. Clients include YouTube, Spotify, Ramp, Meta, and Canva.
Here’s what we covered:
00:00 Introduction to AI in Customer Research
03:41 The Shift in AI Usage for Customer Research
09:25 Building Systems for Effective Research
12:59 Challenges with AI Insights
17:55 Completeness in Research with AI
21:17 Common Mistakes in Customer Research
25:01 Emotional Nuances in Research & Why they're important
27:08 Understanding AI's Interpretation of Emotions
29:46 The Role of Human Insight in AI Training
32:25 AI as a Co-Pilot and The Importance of Collaboration
35:37 Catching AI Errors
38:30 The Necessity of Human Involvement in Research
39:55 Balancing AI and Human Decision-Making
45:02 Knowing When You Have Enough Data To Stop And Decide
46:44 Favorite Tools for Research and Analysis
50:00 Caitlin asks me her burning question which I will answer in a separate BONUS episode
Caitlin on LinkedIn: www.linkedin.com/in/caitlindsullivan
AI Analysis for PMs course: https://maven.com/caitlin/ai-analysis-pms
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Music by my talented daughter.
Anna on LinkedIn: linkedin.com/in/annafurmanov
Website: furmanovmarketing.com
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