29 - Modern Demand Gen Interview With Lesley Crews on the B2B Growth Podcast
I spoke with Lesley Crews from Sweet Fish Media on the B2B Growth podcast.
They've been going deep into the world of demand generation for the month of April - sweet!
In this episode we discuss modern demand gen for startups and the playbook I wrote up that outlines key themes in more detail, including:
The difference between lead gen and demand gen;
Old vs. new demand gen and the key differences that will get you results;
Your demand gen strategy should focus on the buyer, not you;
How to be revenue-oriented...not leads focused;
Sales & marketing collaboration.
Here's the demand gen playbook covered in the episode: www.linkedin.com/pulse/modern-demand-gen-startups-anna-furmanov
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You can find Anna on LinkedIn: www.linkedin.com/in/annafurmanov
on Youtube: www.youtube.com/channel/UCYgrBn-Y6P9o_OJ2lxHkWyg
or visit this website: www.furmanovmarketing.com
Thanks for listening!
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