Prepare for something different and fun (and fast!). Switching it up like I love to do, this is a BONUS 10-min. episode with Kourtney Simons on how to do marketing when you have a shoe-string budget or no budget.
I met Kourtney way back in 2006 at Accenture. Kourtney has worked on marketing at MSNBC, Disney, and Netflix. She has a wonderful personality and is a wonderful person.
Here's what we hit on:
Starting from a place of "let's get our foundation right, first" vs. marketing channels;
Marketing includes both content + channels;
For content, figure out your "content tilt";
For channels, list them all and prioritize based on a) easy and b) impact.
You can find Kourtney on LinkedIn: https://www.linkedin.com/in/kourtney-simons-83456b4/
For more content, subscribe to Modern Startup Marketing on Apple or Spotify (or wherever you like to listen).
You can find Anna on LinkedIn: www.linkedin.com/in/annafurmanov on Youtube: www.youtube.com/channel/UCYgrBn-Y6P9o_OJ2lxHkWyg or visit this website: www.furmanovmarketing.com
Thanks for listening!
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