65 - Build Unscalable Things Into Your 2022 Marketing Plan - Camille Trent, Head of Content at Dooly

I have so much respect for Camille Trent, make sure you follow her on LinkedIn to get a taste of her content.

Camille Trent is Head of Content at Dooly. She’s also an advisor for Swpely. Prior to Dooly, Camille was Managing Editor at MarketerHire and prior to that she was founder and lead copywriter of her own company, Camille Trent Consulting.

Dooly was founded in 2016, has 87 people, is based out of Vancouver, and has raised Series B ($102.3M total).

So here's the problem that Dooly solves for: only one third (!) of sellers are actually hitting quota. Imagine you had the best instincts from every person across the revenue team (including marketing) to help you close deals so you could hit your number. That's what Dooly helps with. Also they're not really into that "hustle and grind" sales culture, so that's kinda cool too. 

Here's what we hit on in the episode:

What does marketing mean to you? What about content;

Big marketing/content trends that startups need to start/keep exploring (HINT: community, conversations, and don't forget to just ask your target buyer questions that matter e.g. what they like to read, who they follow, podcasts they listen to, etc.);

What content does Dooly's target audience (salespeople) like;

How do you balance the qualitative data vs. quantitative data when you look at content's impact on the business; 

Dooly's "Fire Talks" - what happened to them, are they coming back (I added a link to that below if you're interested);

Marketing content - what has worked well for Dooly? What content across what channels? (HINT: double down on LinkedIn, memes, teardowns, webinars, analyze existing content to find what's working);

How big is your marketing team and how'd you create a content system;

Marketing content - what are the challenges, what are you trying to figure out (HINT: scaling, building a repeatable system, finding the right writers and designers);

How did you find your top writers? Camille shares her tips;

How Camille thinks about good copywriting that "works";

Camille's son Teddy said hello at the end of the show! What a treat!

You can reach Camille on LinkedIn: www.linkedin.com/in/camillehansentrent/

Find out more about Dooly: https://www.dooly.ai/

Check out Dooly's: Fire Talks

This episode is exclusively sponsored by Manifest Commerce, helping merchants with earth friendly e-commerce fulfillment. You can check them out here: www.manifestcommerce.io

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You can find Anna on LinkedIn: www.linkedin.com/in/annafurmanov or visit this website: www.furmanovmarketing.com

Thanks for listening!