If you’re at an early stage startup, you're in the right place. Every startup begins bootstrapped/pre-seed/seed and that's such an exciting time but also really challenging. 50%-90% of early stage startups don't make it. A lot of stuff out there focuses on the WHAT (tactics) and is not tailored to your critical early stage so you're not sure what to do. If you do try some things, you're not sure WHY you're doing them. Welcome to Season 4 where I'll be asking WHY to help bring more clarity to the messy world of early stage startup marketing. Learn more about the host at furmanovmarketing.com.