Episodes

280
Oct. 22, 2026

280 - Lessons From The Death To Marketing Conference

I went to the Death To Marketing conference last week which left a lasting impression on me and many others. If you’re a marketer or founder trying to be unique in the market, get more creative, stand out, and get noticed, there’s a lot to learn here. Get on the waitlist if you wanna come next year: https://death-to-marketing.com/ Subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show.⁠ Anna on LinkedI...
279
Sept. 25, 2026

279 - Your Checklist Launches Don't Work Anymore with Yi Lin Pei

Yi Lin Pei is 3x PMM leader turned coach, advisor, and founder of Courageous Careers where she’s helped 400+ product marketers navigate their career. We discuss: Product ships on a weekly basis. At the same time, marketers can pump out endless content. But the customer’s ability to absorb product change doesn’t work like that. How to navigate this disconnect and why your checklist launches don't work anymore. Here's the LinkedIn post we mention that talks about the GTM Launch Canvas: https://...