Episodes

Megan Bowen is CEO at Refine Labs. Refine Labs is a demand gen agency for growth stage and enterprise B2B SaaS companies. Also check out Ep. 78 "Hire For Customer Success, Not Customer Support." Here’s what we cover: Brand, D...

Ivan Barajas Vargas is Co-Founder and CEO at Muuktest, world-class QA 100% done-for-you. Seed funded. Here’s what we cover: What is Service-as-a-Software; How do you incorporate customer research at Muuktest; The Mom Test; Wh...

Emily Steele is Co-Founder and CEO at Hummingbirds. Mari Tippman is Head of Sales at Hummingbirds. Hummingbirds helps brands drive awareness and sales with hyper-local content creators. The platform connects brands with “humm...

Peter Mollins is VP of Marketing at Nooks. Nooks just raised Series B funding in October. Woop! With Nooks you can boost pipeline with AI assistants that automate the busywork of dialing, coaching, and prospecting, so sales r...

I was asked to join a panel for Riverside's event "Content Repurposing: Turn 1 Conversation Into a Full Content Calendar" along with Emily Kramer (MKT1) and Ross Simmonds (Foundation Marketing). 1900 people registered! Really...

A ton of people I speak to in B2B talk about the JTBD approach. So I had to bring on Bob because I have many questions. Bob Moesta is an entrepreneur and innovator known for his Jobs-To-Be-Done (JTBD) theory. He started 10 co...

Joseph Lee is Co-Founder & CEO at Syncly (Seed funded). Syncly is a customer feedback analysis platform that let’s you see customer pains and prevents customer churn. Here’s what we cover: How do you incorporate customer rese...

Natalie Marcotullio is Head of Growth and Ops at Navattic (Seed funded). Raman Khanna is Growth Lead at Navattic. Navattic makes buying easier with interactive demos. 28k+ demos built so far. You can also check out Episode 13...

Stella Garber is Co-Founder and CEO at Hoop (Seed). Hoop is AI task management for busy people. From meeting to Slack to yet another meeting to your email inbox, Hoop captures and prioritizes your tasks. Here’s what we cover:...

Pranav Piyush is Co-Founder and CEO at Paramark. Paramark (Pre-Seed) helps CMOs and CFOs invest in marketing with confidence and predictability. Here’s what we cover: I see the book Alchemy on Pranav's bookshelf and it's abou...

Hi! I'm back! I missed you. Did you miss me? Well it's a completely different show now, and I can't wait to share more with you. Tiffany McNeil is the coolest brand, innovation, and insights exec you’ll ever meet. Tiffany and...

You're a startup founder. You think your product is amazing and feel like more people should be buying. But the road is long and slow. You've got some customers, surely you're on the right path? Why aren't deals closing faste...

Hey MSM listener! Anna here, host of the show. I hope you enjoyed Season 4 of Modern Startup Marketing. I'm officially wrapped with this season, but will be back for more in the future. In the meantime, make sure you follow m...

Ryan Staley is Founder and CEO of Whale Boss where he does sales consulting and AI consulting. I heard Ryan present for an AI session earlier this year and thought “I gotta have him on my show.” So here we are. Here’s what we...

Sam Dunning is the Founder at Breaking B2B and host of the Breaking B2B podcast (Top 2.5%, 377 episodes). Sam came onto my podcast to talk more about the company he's building, plus: The Breaking B2B podcast is 377 episodes a...

Hope you're having a meaningful Memorial Day if you're in the US. Sam Dunning (Founder at Breaking B2B) asked me to come onto his podcast "Breaking B2B" via a live session where we talk about the top deadly B2B startup market...

For this BONUS episode I brought on a friend. Friend episodes are great because you've talked to this person so many times and they just hit different. Come hang out with us. Meredith Hein is the Founder of Unicorn Content & ...

Ian Faison is CEO and Founder of Caspian Studios where they create shorts, shows and moonshots (with podcasts and videos) for B2B companies. Ian wrote to me and said “I have an idea for your show…” and when Ian writes with an...

In the last episode, Drew Brucker asked me “What are some creative marketing ideas that you or someone on the show has shared that are 100% worth experimenting with?” Drew, you’re in luck because I focused on creativity in Se...

Drew Brucker is the Founder and Creative Director at brainchild, a solo agency that helps brands with their creative and marketing execution. He's also master of Midjourney (genAI that generates beautiful images). Here’s what...

There are so many skills you need in a rockstar marketing hire, plus so many marketing channels. It's really challenging for a company to spend $120k+ and hire one single marketer and be happy with the result. It also takes t...

I was on Marketerhire's podcast (The Marketer Show) where Blake Emal asked me to talk about MaaS Method, the 10-step systematic approach I built and use after working with dozens of early stage startups. Here’s what you’ll le...

Erin Balsa (Founder of Haus of Bold) asked me this question in our last episode: “What is the #1 improvement area when you work with new startup clients?” So I'm going to answer it now. Happy Friday! For more content, subscri...

Happy Passover! In my work with early stage startups, I've seen some of the ways that they approach their content strategies. Sometimes there's structure, but usually it's all over the place. It's not their fault, though. I h...