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Episodes

Feb. 12, 2024

190 - I Got Impatient With The Hubspot Playbook And Tried This Instea…

Picture this. You’re the first business hire at a 4-person early stage startup. Head of Marketing. So you get hired, and you’re trying to follow the Hubspot Playbook. The problem is, it’s taking too long. You’re impatient. Th...

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Feb. 9, 2024

189 - BONUS: What’s My Take On Positioning vs. Strategic Narrative vs…

Happy Friday ya'll. I just finished a 3-part series of episodes where I explored 3 topics: positioning strategic narrative category design I hear these concepts being thrown around all the time but I wanted to get to the hear...

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Feb. 5, 2024

188 - If I Were To Category Design My Own Business, What Would That L…

This episode is the 3rd in a 3-part series of episodes where I explore 3 topics: Positioning (two episodes ago) Strategic Narrative (last episode) Category Design (this episode) I hear these concepts being thrown around all t...

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Jan. 29, 2024

187 - I Grilled Andy Raskin On Strategic Narrative And He Was Totally…

Hiya! This episode is the 2nd in a 3-part series of episodes where I explore 3 topics: Positioning (last episode) Strategic Narrative (this one) Category Design (next time) I hear these concepts being thrown around all the ti...

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Jan. 22, 2024

186 - Why Your Sales Calls End In No Decision And What To Do About It…

Happy New Year! I'll keep saying that until we're well into February. Winter is so much easier when there's something to celebrate! This episode kicks off a series of episodes where I’m going to explore three topics in-depth:...

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Jan. 19, 2024

185 - BONUS: Which Marketing Plays Are Startups Underutilizing?

Gotta love a BONUS on a Friday! In the last episode (Ep. 184) I didn’t get a chance to answer Merci and Derek's burning questions so I decided to put together this quick BONUS episode and do just that. Questions: …

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Jan. 15, 2024

184 - Two Seed Startup CEOs Talk Marketing Bets In 2024 (Merci Grace …

Happy MLK Day! So I did this once before where I had a couple of startup founders join me on the show (check out Ep. 168) and I super loved the dynamic (listeners did too!) so I did it again. …

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Jan. 8, 2024

183 - If Your Startup Can't Win On GTM, We Won't Invest (Emily Kramer…

Happy New Year! I'll keep saying that until we're well into February, and you can't stop me. I feel like I could talk to Emily for hours every time she comes on the pod. Emily Kramer is Co-Founder at MKT1. …

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Jan. 1, 2024

182 - Happy New Year! Top Learnings From 3 Years Of Podcasting

Happy New Year! Wishing you a year filled with gratitude and grace, light over darkness. After 3 years of podcasting and 180+ episodes, I'm sharing with you what I've learned. For more content, subscribe to Modern Startup Mar...

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Dec. 29, 2023

181 - BONUS: Do You Know How To Answer "What's The ROI On This?"

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to ⁠⁠⁠ https://creators.riverside.fm/Anna⁠⁠⁠ and use the code MSM23 for 15% off. OK, final episode of 2023! I swear this time, this was ju...

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Dec. 25, 2023

180 - Podcast, Ads, Positioning: What's The ROI? (Natalie Marcotullio…

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to ⁠⁠⁠⁠ https://creators.riverside.fm/Anna ⁠⁠⁠⁠ and use the code MSM23 for 15% off. Merry Christmas! You can snuggle up to the fireplace w...

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Dec. 18, 2023

179 - MaaS (Marketing as a System) Step #10: GTM Strategy

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to ⁠⁠⁠⁠⁠ https://creators.riverside.fm/Anna⁠⁠⁠⁠⁠ and use the code MSM23 for 15% off. It's Season 4 of the Modern Startup Marketing podcast...

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Dec. 11, 2023

178 - Why Your Logical Marketing Content Is Creating More Doubt Than …

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to ⁠⁠⁠ https://creators.riverside.fm/Anna⁠⁠⁠ and use the code MSM23 for 15% off. Peter Light is Co-Founder and CEO at Lumen Energy. Peter ...

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Dec. 8, 2023

177 - BONUS: Why Happiness Is So Misunderstood In Business (Josh Lowm…

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to ⁠⁠https://creators.riverside.fm/Anna⁠⁠ and use the code MSM23 for 15% off. Josh Lowman (CCO and Founder at Gold Front) joined me on the...

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Dec. 4, 2023

176 - MaaS (Marketing as a System) Step #9: Case Studies

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to ⁠⁠⁠⁠ https://creators.riverside.fm/Anna⁠⁠⁠⁠ and use the code MSM23 for 15% off. It's Season 4 of the Modern Startup Marketing podcast a...

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Nov. 27, 2023

175 - How The Things You Do Early Stage Scale As You Grow (Krish Rami…

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to ⁠⁠ https://creators.riverside.fm/Anna⁠⁠ and use the code MSM23 for 15% off. This episode is also sponsored by PDCflow, payment manageme...

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Nov. 20, 2023

174 - MaaS (Marketing as a System) Step #8: Designing Other Website P…

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to ⁠⁠⁠https://creators.riverside.fm/Anna⁠⁠⁠ and use the code MSM23 for 15% off. This episode is also sponsored by PDCflow, payment managem...

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Nov. 13, 2023

173 - Using Story To Switch From Just A Vitamin To The Painkiller Cus…

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to ⁠https://creators.riverside.fm/Anna⁠ and use the code MSM23 for 15% off. This episode is also sponsored by PDCflow, payment management ...

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Nov. 6, 2023

172 - MaaS (Marketing as a System) Step #6 + #7: Homepage Wireframe +…

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to ⁠⁠https://creators.riverside.fm/Anna⁠⁠ and use the code MSM23 for 15% off. This episode is also sponsored by PDCflow, payment managemen...

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Oct. 30, 2023

171 - Here's What Happens When You Emphasize Content Versus Product (…

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to ⁠https://creators.riverside.fm/Anna⁠ and use the code MSM23 for 15% off. This episode is also sponsored by PDCflow, payment management ...

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Oct. 23, 2023

170 - MaaS (Marketing as a System) Step #4 + #5: Brand Design Guide +…

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to ⁠https://creators.riverside.fm/Anna⁠ and use the code MSM23 for 15% off. This episode is also sponsored by PDCflow, payment management ...

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Oct. 20, 2023

169 - BONUS: How To Take Bites Of A Conference Instead of Diving All …

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to ⁠https://creators.riverside.fm/Anna⁠ and use the code MSM23 for 15% off. This episode is also sponsored by PDCflow, payment management ...

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Oct. 16, 2023

168 - Technical Seed Startup Leaders Put Their Marketing Hats On + AM…

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to https://creators.riverside.fm/Anna and use the code MSM23 for 15% off. This episode is also sponsored by PDCflow, payment management ma...

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Oct. 9, 2023

167 - MaaS (Marketing as a System) Step #3: Keyword Research

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to https://creators.riverside.fm/Anna and use the code MSM23 for 15% off. This episode is also sponsored by PDCflow, payment management ma...

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