Episodes

Shane Murphy-Reuter (CMO at Webflow) asked me a question in our last episode: "If you were the CMO at Webflow, what would you do differently?" Well that is a loaded question, isn't it. First, let me just say Shane you’re doin...

I've been talking about websites quite a bit on the show, on LinkedIn, and I just came off a project where I looked at close to 200 B2B websites (!) and realized that being a B2B buyer in 2024 is kind of still awful. I wanted...

Happy solar eclipse Monday! Hope you've got your special sunglasses handy. Modern Startup Marketing just reached 200 episodes!!! Wild. 🦁 Do I feel tired? Does it feel like a lot? Will I be doing 100 more episodes? What's be...

Just got back from a (mostly) relaxing Spring Break and eager to jump back into things. Hope you're doing well! Anthony Pierri is Co-Founder and Partner at FletchPMM. He helps founders market hard-to-market products and speci...

I’ve often wondered about how influencer partnerships work. I've been involved in a couple, so I get to see examples from the inside. But I wanted to see more examples, so I brought on Emily Steele, Co-founder and CEO at Humm...

Gaetano DiNardi is the Growth Advisor for 10 B2B startups. Something you may not know about him is that he spent 5 years as a music producer & songwriter in NYC. I first learned about Gaetano back in 2020 when he was doing De...

It doesn’t take magic to make content that resonates. You just have to be real. Show your audience that you get them by understanding their cares, frustrations, and the reality of their day-to-day lives. But to do this, you r...

Happy International Women's Day! I promised to answer this question for ya and I always deliver. Ari Yablok, Head of Brand at Island (Series C), was on the show (Ep. 194) and he asked me: "Founders that are not Marketing-driv...

Ari Yablok is Head of Brand at Island (Series C). He joined Island in the very early days, back when they didn’t even have their name out in public. His job was to build the brand from zero. You rarely get the chance to pitch...

In a world where using AI to do more, automate more, get more leads (more more more!) is celebrated, one thing that early stage startups have as the upper hand over larger companies is the permission and ability to do those t...

ABM often gets a bad rap, especially with early stage startups. People think ABM means you’re just running ads to a list of people, or that you need really expensive tech. A couple of weeks ago I had Trinity Nguyen (VP of Mar...

Does your CEO like the content your marketing team is producing? Does your CMO? Does your head of Sales? Do you know the answer for sure? Does it matter? John Bonini (Founder of Some Good Content) has been meeting with founde...

Picture this. You’re the first business hire at a 4-person early stage startup. Head of Marketing. So you get hired, and you’re trying to follow the Hubspot Playbook. The problem is, it’s taking too long. You’re impatient. Th...

Happy Friday ya'll. I just finished a 3-part series of episodes where I explored 3 topics: positioning strategic narrative category design I hear these concepts being thrown around all the time but I wanted to get to the hear...

This episode is the 3rd in a 3-part series of episodes where I explore 3 topics: Positioning (two episodes ago) Strategic Narrative (last episode) Category Design (this episode) I hear these concepts being thrown around all t...

Hiya! This episode is the 2nd in a 3-part series of episodes where I explore 3 topics: Positioning (last episode) Strategic Narrative (this one) Category Design (next time) I hear these concepts being thrown around all the ti...

Happy New Year! I'll keep saying that until we're well into February. Winter is so much easier when there's something to celebrate! This episode kicks off a series of episodes where I’m going to explore three topics in-depth:...

Gotta love a BONUS on a Friday! In the last episode (Ep. 184) I didn’t get a chance to answer Merci and Derek's burning questions so I decided to put together this quick BONUS episode and do just that. Questions: 1) What are ...

Happy MLK Day! So I did this once before where I had a couple of startup founders join me on the show (check out Ep. 168) and I super loved the dynamic (listeners did too!) so I did it again. These are a couple of companies t...

Happy New Year! I'll keep saying that until we're well into February, and you can't stop me. I feel like I could talk to Emily for hours every time she comes on the pod. Emily Kramer is Co-Founder at MKT1. MKT1 helps founders...

Happy New Year! Wishing you a year filled with gratitude and grace, light over darkness. After 3 years of podcasting and 180+ episodes, I'm sharing with you what I've learned. For more content, subscribe to Modern Startup Mar...

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to ⁠⁠⁠ https://creators.riverside.fm/Anna⁠⁠⁠ and use the code MSM23 for 15% off. OK, final episode of 2023! I swear this time, this was ju...

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to ⁠⁠⁠⁠ https://creators.riverside.fm/Anna ⁠⁠⁠⁠ and use the code MSM23 for 15% off. Merry Christmas! You can snuggle up to the fireplace w...

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to ⁠⁠⁠⁠⁠ https://creators.riverside.fm/Anna⁠⁠⁠⁠⁠ and use the code MSM23 for 15% off. It's Season 4 of the Modern Startup Marketing podcast...