Episodes

MJ Peters, VP of Marketing at Firetrace, joined me on the Modern Startup Marketing podcast. We covered: MJ's talent at challenging industrial companies to think differently about marketing; Marketing's focus shifting from trade-shows and sales enablement to driving strategy, segmentation, positioning and demand gen; A unique team structure that includes product marketers focused on specific customer segments; How to use LinkedIn ads effectively; How to think about and test PR successfully at a s...

I created a new podcast this year. Want to learn how I did it? Everything from outreach to setup to content and more, I'm sharing it all here. Consider this your ultimate easy-to-understand podcast creation learning module. Why did I start this podcast? For me, it all boils down to this. I love reading books. In a way, having your own podcast is like having a never-ending library of books. Every time I talk to my podcast guest, I feel like I'm reading a book. And I get to ask the book questions...

Nikolaus Volk, co-founder and CEO of Kyte, joined me on the Modern Startup Marketing podcast. Here's what we covered: How the Kyte team formed in 2019 and is already onto their second round of funding (wow!); How they've been able to achieve 20-40% MoM growth; Their sharp focus on retaining current customers through paid search, paid social, PR, email reactivation, and partnerships; Exciting opportunities with business travel for next year; Challenges with figuring out the Kyte-specific brand DN...

Jen Saxton, Founder and CEO of Tot Squad, joined me on the Modern Startup Marketing podcast. Here's what we covered: Partnerships and relationships as a growth hack (versus paid ads); Intriguing and funny founder's story on how the company got started; The case for doing more of those things that you're passionate about on the job (versus not so much); Growth that's dependent on marketplace liquidity (enough demand and enough supply); Marketing strategy to help clear the noise, prioritize and cr...

Laura Kendall, VP of Marketing at MadKudu, joined me on the Modern Startup Marketing podcast. We covered a lot, including: The team you need to set up in your company - the Customer Love & Community team; Who your first marketing hire should be (reporting into the Head of Marketing); How to ensure your brand is seen and heard in a noisy world, and especially during COVID; Narrow your focus on your specific target segment and pick 2-3 main growth levers; Using webinars effectively to engage with ...

Michael Klozotsky, CMO at IMO, joined me on the Modern Startup Marketing podcast. We covered: How storytelling makes the marketer's work authentic; On team building and starting from a place of care; How to swim downstream with your marketing when others are swimming upstream; How to ensure your MQLs are quality leads that the sales team will follow up with; How sales and marketing can become successful partners in crime; Marketing simplicity will allow you to more easily shift and steer your sh...

Alexander De Ridder, Co-Founder and CTO of INK, joined me on the Modern Startup Marketing podcast. We covered: Marketing is a competitive sport and marketing campaigns can be as awe-inducing as great art; Why have 15 software developers at a 30-people total bootstrapped startup; Entrepreneurial Operating System (EOS) to organize the inner-workings of the business; How 64 blog articles brought 100,000 site visitors in 5 months; Top marketing channels used to launch and grow INK including Product ...

Lenny Lebovich, Founder of Pre Brands, came on the Modern Startup Marketing podcast. We covered: Why people misunderstand marketing and branding; How to solve a problem differently through your hiring efforts; The most effective ways to get people to try your (food) product; How to manage the power struggle with retailers, leveraging consumer love of your product; What to look for when you're hiring your startup dream team. Lenny Lebovich is the Founder and former CEO of Pre Brands ( www.eatpre....

Gil Eyal, Founder of HYPR, came on the Modern Startup Marketing podcast. We covered: How your marketing will change 100x from early stage to exit; What happens when you find the right investor; What drove the decision to get acquired; Doing marketing by the book slows you down, you have to think a step further to get a higher level of attention; How to get prospects to drop their status quo reality and buy your product. Gil Eyal is the founder of Starfund ( www.starfund.io ) which invests in ear...