275 - AI Made Writing Cheap, Listening Just Got More Valuable (Maitri Sheth, Hubspot)
Maitri Sheth is Senior PMM at Hubspot, previously PMM at Gong.
We discuss:
From B2C to B2B marketing, me too! How has b2c shaped your approach to b2b product marketing;
Previously Gong, now Hubspot. What did you do in your first 90 days;
One PMM workflow that you’re excited about;
Do you feel like you have a good grasp on how AI workflows tap into meaningful business results;
Marketing is using creativity to solve business problems. Share how you infuse creativity into your work;
Hubspot is 12k+ ppl! How do you get the rest of the org to adopt the same story;
How do you approach writing with AI in your role.
Jump in:
03:04 The Importance of Listening in PMM
06:06 B2C thinking in B2B
09:06 First 90 Days at HubSpot
12:00 Understanding Customer Needs
14:46 Pattern Recognition & Beyond Patterns
17:59 The Value of Direct Customer Engagement
21:08 Streamlining PMM Workflows with AI
24:03 Navigating Rapid Product Engineering Releases
26:45 Evaluating AI Tools and Their Impact on Business Results
32:56 the problems with "Blank Slate"
35:13 The Role of AI in Productivity
38:43 Creativity in Marketing
41:30 Balancing AI and Human Creativity
51:19 Effective Messaging Across 12,000 people
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Maitri on LinkedIn: www.linkedin.com/in/maitri5
Hubspot: www.hubspot.com
Anna on LinkedIn: linkedin.com/in/annafurmanov
Website: furmanovmarketing.com
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