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Episodes

Dec. 11, 2023

178 - Why Your Logical Marketing Content Is Creating More Doubt Than …

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to ⁠⁠⁠ https://creators.riverside.fm/Anna⁠⁠⁠ and use the code MSM23 for 15% off. Peter Light is Co-Founder and CEO at Lumen Energy. Peter ...

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Dec. 8, 2023

177 - BONUS: Why Happiness Is So Misunderstood In Business (Josh Lowm…

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to ⁠⁠https://creators.riverside.fm/Anna⁠⁠ and use the code MSM23 for 15% off. Josh Lowman (CCO and Founder at Gold Front) joined me on the...

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Dec. 4, 2023

176 - MaaS (Marketing as a System) Step #9: Case Studies

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to ⁠⁠⁠⁠ https://creators.riverside.fm/Anna⁠⁠⁠⁠ and use the code MSM23 for 15% off. It's Season 4 of the Modern Startup Marketing podcast a...

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Nov. 27, 2023

175 - How The Things You Do Early Stage Scale As You Grow (Krish Rami…

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to ⁠⁠ https://creators.riverside.fm/Anna⁠⁠ and use the code MSM23 for 15% off. This episode is also sponsored by PDCflow, payment manageme...

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Nov. 20, 2023

174 - MaaS (Marketing as a System) Step #8: Designing Other Website P…

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to ⁠⁠⁠https://creators.riverside.fm/Anna⁠⁠⁠ and use the code MSM23 for 15% off. This episode is also sponsored by PDCflow, payment managem...

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Nov. 13, 2023

173 - Using Story To Switch From Just A Vitamin To The Painkiller Cus…

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to ⁠https://creators.riverside.fm/Anna⁠ and use the code MSM23 for 15% off. This episode is also sponsored by PDCflow, payment management ...

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Nov. 6, 2023

172 - MaaS (Marketing as a System) Step #6 + #7: Homepage Wireframe +…

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to ⁠⁠https://creators.riverside.fm/Anna⁠⁠ and use the code MSM23 for 15% off. This episode is also sponsored by PDCflow, payment managemen...

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Oct. 30, 2023

171 - Here's What Happens When You Emphasize Content Versus Product (…

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to ⁠https://creators.riverside.fm/Anna⁠ and use the code MSM23 for 15% off. This episode is also sponsored by PDCflow, payment management ...

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Oct. 23, 2023

170 - MaaS (Marketing as a System) Step #4 + #5: Brand Design Guide +…

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to ⁠https://creators.riverside.fm/Anna⁠ and use the code MSM23 for 15% off. This episode is also sponsored by PDCflow, payment management ...

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Oct. 20, 2023

169 - BONUS: How To Take Bites Of A Conference Instead of Diving All …

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to ⁠https://creators.riverside.fm/Anna⁠ and use the code MSM23 for 15% off. This episode is also sponsored by PDCflow, payment management ...

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Oct. 16, 2023

168 - Technical Seed Startup Leaders Put Their Marketing Hats On + AM…

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to https://creators.riverside.fm/Anna and use the code MSM23 for 15% off. This episode is also sponsored by PDCflow, payment management ma...

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Oct. 9, 2023

167 - MaaS (Marketing as a System) Step #3: Keyword Research

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to https://creators.riverside.fm/Anna and use the code MSM23 for 15% off. This episode is also sponsored by PDCflow, payment management ma...

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Oct. 2, 2023

166 - How Much To Invest In Crazy Marketing Ideas Versus "Boring Mark…

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to https://creators.riverside.fm/Anna and use the code MSM23 for 15% off. This episode is also sponsored by PDCflow, payment management ma...

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Sept. 25, 2023

165 - MaaS (Marketing as a System) Step #2: Marketing Foundation Deck

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to https://creators.riverside.fm/Anna and use the code MSM23 for 15% off. This episode is also sponsored by PDCflow, payment management ma...

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Sept. 18, 2023

164 - Why Do Marketing? Plus AMA (Hayes Davis, Co-Founder and CEO at …

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to https://creators.riverside.fm/Anna and use the code MSM23 for 15% off. This episode is also sponsored by PDCflow, payment management ma...

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Sept. 11, 2023

163 - MaaS (Marketing as a System) Step #1: Voice Of Customer Research

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to https://creators.riverside.fm/Anna and use the code MSM23 for 15% off. This episode is also sponsored by PDCflow, payment management ma...

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Sept. 4, 2023

162 - Kicking Off Season 4!

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to https://creators.riverside.fm/Anna and use the code MSM23 for 15% off. This episode is also sponsored by PDCflow, payment management ma...

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July 7, 2023

161 - BONUS Customer Conversation (Christina Pawlikowski, CEO and Co-…

Ok, I know I said the last episode was the LAST one, but I just wanted to slide this BONUS one in here if ya don't mind. I asked Christina Pawlikowski (CEO and Co-Founder at Causal) to join me on the show so we could talk abo...

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July 3, 2023

160 - Season 3 Wrap Up!

Hey MSM listeners! Anna here, the host of the show. I hope you enjoyed Season 3 of Modern Startup Marketing and all the incredible guests and conversations I had. I'm officially wrapped with this season but will be back for m...

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June 26, 2023

159 - Podcast Guests Ask Anna Their Burning Questions

Usually I'm asking my guests all the questions, but sometimes they have a question for me. So I created an episode that’s just guests asking me their burning question and then I answer their question. Some really great, thoug...

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June 23, 2023

158 - BONUS Customer Conversation (Tyler Wells, CTO and Co-Founder at…

Sprinkling in another customer conversation (love doing these) I asked Tyler Wells (CTO and Co-Founder at Propel) to join me on the show so we could talk about what they're building, what stage they're at, the value they've g...

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June 19, 2023

157 - How LASSO Makes Time For Play While Driving Revenue (Drew Bruck…

Happy Juneteenth to all my listeners! Drew Brucker (VP of Growth at LASSO, first marketing hire) has been a longtime listener of the podcast and he's one of the people that's given me some great feedback about the show. I dec...

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June 12, 2023

156 - Gong's Marketing Evolution From Early Stage To Unicorn (Udi Led…

Udi Ledergor is Chief Evangelist at Gong. He went from marketer #1 to Gong's Chief Marketing Officer and has been there for over 6 years. Udi led the creation of the Revenue Intelligence category, and led the company from zer...

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June 5, 2023

155 - Anna SOLO episode on productizing my knowledge to help early st…

I’ve cracked the nut on exactly what early stage startups need help with from a marketing and business perspective, and I wanted to share it with you in this episode. I built a systematic approach, and what’s cool is I can us...

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