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Episodes

April 18, 2022

84 - What I've Learned From Category Designing 50+ Startups (Josh Low…

Welcome back! As you may have heard, I'm intrigued by category design. I've had both Christopher Lochhead and Andy Raskin on the show to chat more on the topic, and those are actually some of the more popular episodes on the ...

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April 11, 2022

83 - How To Prove The ROI From Your Audio/Video Content (Holly Pels, …

I'm SO excited to bring you this episode on the MSM podcast. Many marketers are struggling to prove the ROI/value from their audio/video content but deep down we KNOW it's the good stuff. It's why we became marketers in the f...

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April 4, 2022

82 - Marketing Planning Series (Alvaro De La Rocha, CMO at Bespoke Po…

WOW these episodes are popular...which tells me that folks are lovin' the series...so let's keep this going! Sprinkling in another episode for the "Marketing Planning Series" where I invite back top startup founders and marke...

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March 28, 2022

81 - Being Wealthy Versus Living A Wealthy Life (Dean Brauer, Co-Foun…

Hello and welcome back! On this episode of MSM not only do we talk startup marketing, but Dean also throws in some great life advice. We talk money. We talk kids. We chat about how parents traditionally handle money with thei...

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March 21, 2022

80 - How A Consumer-First Mindset Shapes Marketing At Figma (Nairi Ho…

I had the pleasure of welcoming Nairi Hourdajian (VP of Communications, Content and Community Marketing at Figma) to the show. Nairi is also the founding member of All Raise (programs to accelerate the success of female found...

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March 14, 2022

79 - Marketing Planning Series (Kristi Annes, VP Marketing Strategy a…

These episodes are pretty popular, which tells me that folks are lovin' the series, so let's keep this going! Sprinkling in another episode for the "Marketing Planning Series" where I invite back top startup founders and mark...

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March 7, 2022

78 - Hire For Customer Success, Not Customer Support (Megan Bowen, CO…

Megan Bowen is COO at Refine Labs. If you don't know her, you're missing out because she's a smart, kind and genuine leader. Prior to Refine Labs, Megan was VP of Customer Success at Platterz, COO at Managed by Q, and held le...

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Feb. 28, 2022

77 - Marketing Planning Series (Kristina Simonson, Director of Demand…

These episodes are pretty popular, which tells me that folks are lovin' the series, so let's keep this going! Sprinkling in another episode for the "Marketing Planning Series" where I invite back top startup founders and mark...

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Feb. 25, 2022

76 - BONUS 20-Minute Unfiltered Solo Episode With Anna (10 Marketing …

Hey everyone. So I have not done a solo episode in a WHILE and I thought "hey, it's time." I did a OneGuide Marketing Roundtable a while back and answered these 10 questions from CEOs of tech companies. What's OneGuide? OneGu...

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Feb. 21, 2022

75 - Look For Interesting Surprises That Will Help Steer The Ship (Je…

I got a chance to speak with Jen Root, co-founder and VP of Marketing at Manifest Commerce, and it was a great convo with an early stage startup that's got some exciting stuff in the works plus a "sprint and fix" mentality. I...

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Feb. 14, 2022

74 - How We've Invested In Organic From Day 1 - Mitch Wainer, Co-Foun…

What a cool company! I recently spoke with Mitch Wainer, Co-Founder and CMO at Welcome Homes. Prior to Welcome Homes, Mitch was CMO at Clubhouse (renamed to Shortcut, a Series B SaaS startup), CMO and Co-Founder at DigitalOce...

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Feb. 7, 2022

73 - My Job Is To Translate Copywriting Into Revenue - Wes Yee, Head …

Well, well, well. Another startup from NYC that is growing FAST! I explored a slightly different angle with Wes Yee (Head of Integrated Marketing at Ramp) specifically how to make sure your marketing efforts are truly integra...

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Jan. 31, 2022

72 - Treat Your Startup Like a Media Powerhouse (Interview With Kap C…

This was a fun interview I had with Kap Chatfield, Host of the B2B Podcasting podcast. In this episode, Kap and I talk about: Marketing needs a mindset shift to evolve in today’s digital age; How to find your ICP (ideal custo...

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Jan. 24, 2022

71 - Marketing Planning Series (Dan Frohnen, CMO at UpKeep)

Yaaaaas! Looks like folks are lovin' the series, so let's keep this going. Sprinkling in another episode for the "Marketing Planning Series" where I invite back top startup founders and marketing leaders to talk about their m...

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Jan. 17, 2022

70 - Marketing Planning Series (Cassidy Shield, VP of Marketing at Na…

Hi to my amazing listeners! This episode kicks of the beginning of what I'll call the "Marketing Planning Series" where I invite back founders and marketing leaders to talk about their marketing plans going into 2022. I get q...

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Jan. 10, 2022

69 - Forever A Creator (Interview With Harry Duran, Host Of Podcast J…

This was a free-flowing interview with Harry Duran, Host of the Podcast Junkies podcast. He did not send me questions in advance! :) In this episode, Harry and I talk about: My background in business and marketing; How I thin...

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Jan. 3, 2022

68 - How To Get More Attention From Your Marketing (10-minute Episode…

Happy New Year to all my fantastic listeners!! I hope everyone enjoyed some time off with family and friends while staying safe and healthy. Cheers to 2022! I spoke with Zineb Layachi on the topic of ATTENTION. How little tim...

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Dec. 27, 2021

67 - They Spent 100 Hours To Better Understand Their Customer And Gre…

I knew I had to get them on as soon as I stumbled onto their website (check it out if you haven't heard of them yet). Aleksandr Volodarsky is CEO and Founder (and now Chief Twitter Officer, almost 12k followers) of Lemon.io. ...

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Dec. 20, 2021

66 - How To Break Through In An Intense And Crowded Market - Evan Dav…

Evan Davies is Head of Marketing, Partnerships, and Solutions at Coda (almost 5 years!). Prior to Coda, Evan was at Box, and prior to that he was a product manager at Accenture. Coda was founded in 2014, has nearly 200 people...

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Dec. 13, 2021

65 - Build Unscalable Things Into Your 2022 Marketing Plan - Camille …

I have so much respect for Camille Trent, make sure you follow her on LinkedIn to get a taste of her content. Camille Trent is Head of Content at Dooly. She’s also an advisor for Swpely. Prior to Dooly, Camille was Managing E...

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Dec. 6, 2021

64 - How To Make Your Newsletter Newsworthy (15-minute Episode With A…

Ah, newsletters. You either love ‘em or you hate ‘em. Either way, they’re important if you’re a marketer (an email subscriber is like getting an invite to someone’s backyard during COVID!) so you gotta know how to do them wel...

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Nov. 29, 2021

63 - Your Run-Of-The-Mill Pillar Content Isn't Working And Here's Wha…

I had Devin Bramhall, CEO of Animalz, join me for this episode to talk about content marketing - the good, the bad, and the ugly. Devin is CEO of Animalz, a content marketing agency based out of NYC. Customers include enterpr...

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Nov. 22, 2021

62 - We Tripled Our Growth During COVID By Focusing On Customer Need,…

I recently spoke with Nadia Masri, founder and CEO at Perksy (for 6+ years). Prior to that, she was co-founder and CMO at foursixty (a digital marketing platform for e-commerce retailers). She's Forbes 30 Under 30. She's CNBC...

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Nov. 15, 2021

61 - How To Tell A Different Story And Create A Movement - Andy Raski…

Andy Raskin is the master of strategic narrative. Andy helps CEOs align their teams around a strategic narrative — to power success in sales, marketing, fundraising, product and recruiting. Clients include VC-backed companies...

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