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Episodes

Aug. 22, 2022

107 - If Your Marketing Sucks, There's A Crack In Your Business Strat…

*listeners: please fill out this short 3-min. survey to help me level up the show: https://forms.gle/iporNXSgtfuoHSPJA I had Terri Avnaim, CMO at Boulevard, on the show and we talked about how her experience as Chief Customer...

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Aug. 15, 2022

106 - How To Navigate Through Marketing Chaos (Interview w/ Spyros Ts…

*listeners: please fill out this short 3-min. survey to help me level up the show: https://forms.gle/iporNXSgtfuoHSPJA In this episode I’m getting interviewed by Spyros Tsoukalas (Head of BD at GrowthMentor) and we talk throu...

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Aug. 12, 2022

105 - BONUS: Why Big And Bold Is Not Always The Answer For Brand Desi…

*listeners: please fill out this short 3-min. survey to help me level up the show: https://forms.gle/iporNXSgtfuoHSPJA A bit of a different flavor for this episode! I had my friend Lina Erez on the show, she works with brands...

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Aug. 8, 2022

104 - There's More To Positioning Than Just Talking To Your Customers…

*listeners: please fill out this short 3-min. survey to help me level up the show: https://forms.gle/iporNXSgtfuoHSPJA I'm such a big fan of April Dunford. I've read her book "Obviously Awesome - How to Stand Out in Noisy Cro...

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Aug. 1, 2022

103 - How We Use The Metaverse To Uncover Surprising Customer Insight…

I invited Lee Anne Grant, Chief Growth Officer at babylist, onto the show and we unpacked some very cool stuff happening at their startup. Prior to babylist, Lee Anne held sales roles at Google, AOL, POPSUGAR and Brandless. B...

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July 25, 2022

102 - What Does The Marketer Of The Future Need To Know? (Marti Konst…

Have you ever met a workplace futurist before? Well, let me tell ya, they're pretty awesome and very helpful in exploring what's to come in the future of (all) work plus specific to marketers. Marti Konstant is a workplace fu...

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July 18, 2022

101 - You Must Do Things That Don't Scale To Get Learnings And Build …

A request I've gotten from listeners is to bring on a VC firm to talk through “the view from the VC side” so here we go (again)! I invited Andrew Bluestein, Managing Partner at Bluestein Ventures, to join me on the show and t...

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July 12, 2022

100 - 100th Episode! How Your Digital Content Becomes Your Sales Team…

Thanks for your patience, I usually post these episodes on Mondays MUCH earlier but we just got back from a road trip and I rushed over to the computer almost as soon as we got back :) WOW! 100 episodes, I can't even believe ...

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July 4, 2022

99 - What Does It Really Take To Resonate With People? (Jay Acunzo, C…

To all my US listeners, Happy 4th of July 🎉🎉 I first heard Jay Acunzo speak on Mark Schaefer’s podcast Marketing Companion and have been following him ever since. Jay says "Don't market more. Matter more." I agree so so so mu...

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July 1, 2022

98 - BONUS 2-Minutes Anna Unfiltered: Don't Do The Podcast To Get Lea…

***This was my most engaging LinkedIn post across 2 years of posts*** Time for another solo episode! I started creating TikTok videos and posting them to LinkedIn. So I'm stripping out the audio and adding it to the podcast. ...

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June 27, 2022

97 - Top Ways Marketing And Sales Have Evolved Since The Pandemic - 1…

I brought back Amy Volas, founder and CEO of Avenue Talent Partners, to talk about how marketing and sales have fundamentally changed (and also what has remained the same). Last time I had Amy on was last summer, Episode 40! ...

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June 20, 2022

96 - First Time Founders Think Product Wins, Second Time Founders Kno…

A request that I've gotten from listeners is to bring on a VC firm to talk through “the view from the VC side” so here we go! I invited Elaine Zelby, Partner at SignalFire, to join me and talk about all things investing in st...

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June 13, 2022

95 - This Is Huge: How To Take On Billion Dollar Companies When You'r…

TL;DR If you love mac n' cheese and you haven't tried Goodles yet then you're in for a wild ride. Seriously, just had them this weekend and my tummy is happy and my body is thanking me. I invited Jen Zeszut, co-founder and CE...

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June 10, 2022

94 - BONUS 3-Minutes Anna Unfiltered: Your Marketing Should Span The …

Time for another solo episode! It's fast but packs a punch. I started creating TikTok videos and posting them to LinkedIn and so far it's going well and I love how it takes less than 5 minutes to record, add a title, and add ...

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June 6, 2022

93 - Why You Need To Stop Selling Benefits and Start Selling Transfor…

I had the pleasure of talking to Maya Grossman, Founder of Maya Grossman Consulting, about her experiences as VP of Marketing and how she prioritized her marketing efforts in those critical first 90 days. Maya has 15+ years o...

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June 3, 2022

92 - BONUS 3-Minutes Anna Unfiltered: What Marketing Channels Approac…

Time for another solo episode! It's fast but packs a punch. I started creating TikTok videos pretty much weekly and posting them to LinkedIn and so far it's going well and I love how it takes less than 5 minutes to record, ad...

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May 30, 2022

91 - Marketing Planning Series (Kyle Lacy, SVP Marketing at Seismic)

Happy Memorial Day if you're in the US! WOWZA these episodes are popular...so let's keep this going! Sprinkling in another episode for the "Marketing Planning Series" where I invite back top startup founders and marketing lea...

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May 23, 2022

90 - How To Get People That Will Never Buy From You To Passionately R…

I invited Kathleen Booth, SVP Marketing at Tradeswell, to the show and we had a blast talking about how to do marketing the way it SHOULD be done - with a customer/audience-first approach focused on community, great content, ...

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May 20, 2022

89 - BONUS 2-Minutes Anna Unfiltered: Your Positioning Is The Fire An…

Time for another solo episode! This one's fast but packs a punch. I started creating TikTok videos weekly and posting them to LinkedIn and so far it's going well and I love how it takes just 4 minutes to record, add a title, ...

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May 16, 2022

88 - My Approach To Producing 10-15 Pieces Of High-Quality Content Da…

Hi and welcome or welcome back! You're going to love this episode. I've known about Justin Welsh since I saw him in a video clip with Chris Walker about 2 years ago, and I've been following his journey ever since. Justin Wels...

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May 9, 2022

87 - How This DTC Grew 500% in 2021 (Christopher Jane, Co-Founder and…

When I say "no fridge needed and 90 second convenience" what comes to mind? Well soon, my friend, you will be seeing Proper Good everywhere. I invited Christopher Jane, co-founder and CEO at Proper Good, to talk about his del...

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May 2, 2022

86 - Marketing Planning Series (Rob Singer, CMO at Remitly)

WOW these episodes are popular...so let's keep this going! Sprinkling in another episode for the "Marketing Planning Series" where I invite back top startup founders and marketing leaders to talk about their marketing plans g...

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April 25, 2022

85 - You Gotta Stir Up Emotions By Sharing Your Experience (Matthieu …

We talk about how important storytelling and emotional connection is for really great marketing. But can banking be emotional? You betcha. I brought on a creative leader to talk about how and why it's important to nail this. ...

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April 18, 2022

84 - What I've Learned From Category Designing 50+ Startups (Josh Low…

Welcome back! As you may have heard, I'm intrigued by category design. I've had both Christopher Lochhead and Andy Raskin on the show to chat more on the topic, and those are actually some of the more popular episodes on the ...

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