Episodes
94 - BONUS 3-Minutes Anna Unfiltered: Your Marketing Should Span The …
Time for another solo episode! It's fast but packs a punch. I started creating TikTok videos and posting them to LinkedIn and so far it's going well and I love how it takes less than 5 minutes to record, add …
93 - Why You Need To Stop Selling Benefits and Start Selling Transfor…
I had the pleasure of talking to Maya Grossman, Founder of Maya Grossman Consulting, about her experiences as VP of Marketing and how she prioritized her marketing efforts in those critical first 90 days. Maya has 15+ years o...
92 - BONUS 3-Minutes Anna Unfiltered: What Marketing Channels Approac…
Time for another solo episode! It's fast but packs a punch. I started creating TikTok videos pretty much weekly and posting them to LinkedIn and so far it's going well and I love how it takes less than 5 minutes …
91 - Marketing Planning Series (Kyle Lacy, SVP Marketing at Seismic)
Happy Memorial Day if you're in the US! WOWZA these episodes are popular...so let's keep this going! Sprinkling in another episode for the "Marketing Planning Series" where I invite back top startup founders and marketing lea...
90 - How To Get People That Will Never Buy From You To Passionately R…
I invited Kathleen Booth, SVP Marketing at Tradeswell, to the show and we had a blast talking about how to do marketing the way it SHOULD be done - with a customer/audience-first approach focused on community, great content, ...
89 - BONUS 2-Minutes Anna Unfiltered: Your Positioning Is The Fire An…
Time for another solo episode! This one's fast but packs a punch. I started creating TikTok videos weekly and posting them to LinkedIn and so far it's going well and I love how it takes just 4 minutes to record, …
88 - My Approach To Producing 10-15 Pieces Of High-Quality Content Da…
Hi and welcome or welcome back! You're going to love this episode. I've known about Justin Welsh since I saw him in a video clip with Chris Walker about 2 years ago, and I've been following his journey ever since. …
87 - How This DTC Grew 500% in 2021 (Christopher Jane, Co-Founder and…
When I say "no fridge needed and 90 second convenience" what comes to mind? Well soon, my friend, you will be seeing Proper Good everywhere. I invited Christopher Jane, co-founder and CEO at Proper Good, to talk about his del...
86 - Marketing Planning Series (Rob Singer, CMO at Remitly)
WOW these episodes are popular...so let's keep this going! Sprinkling in another episode for the "Marketing Planning Series" where I invite back top startup founders and marketing leaders to talk about their marketing plans g...
85 - You Gotta Stir Up Emotions By Sharing Your Experience (Matthieu …
We talk about how important storytelling and emotional connection is for really great marketing. But can banking be emotional? You betcha. I brought on a creative leader to talk about how and why it's important to nail this. ...
84 - What I've Learned From Category Designing 50+ Startups (Josh Low…
Welcome back! As you may have heard, I'm intrigued by category design. I've had both Christopher Lochhead and Andy Raskin on the show to chat more on the topic, and those are actually some of the more popular episodes on …
83 - How To Prove The ROI From Your Audio/Video Content (Holly Pels, …
I'm SO excited to bring you this episode on the MSM podcast. Many marketers are struggling to prove the ROI/value from their audio/video content but deep down we KNOW it's the good stuff. It's why we became marketers in the …
82 - Marketing Planning Series (Alvaro De La Rocha, CMO at Bespoke Po…
WOW these episodes are popular...which tells me that folks are lovin' the series...so let's keep this going! Sprinkling in another episode for the "Marketing Planning Series" where I invite back top startup founders and marke...
81 - Being Wealthy Versus Living A Wealthy Life (Dean Brauer, Co-Foun…
Hello and welcome back! On this episode of MSM not only do we talk startup marketing, but Dean also throws in some great life advice. We talk money. We talk kids. We chat about how parents traditionally handle money with …
80 - How A Consumer-First Mindset Shapes Marketing At Figma (Nairi Ho…
I had the pleasure of welcoming Nairi Hourdajian (VP of Communications, Content and Community Marketing at Figma) to the show. Nairi is also the founding member of All Raise (programs to accelerate the success of female found...
79 - Marketing Planning Series (Kristi Annes, VP Marketing Strategy a…
These episodes are pretty popular, which tells me that folks are lovin' the series, so let's keep this going! Sprinkling in another episode for the "Marketing Planning Series" where I invite back top startup founders and mark...
78 - Hire For Customer Success, Not Customer Support (Megan Bowen, CO…
Megan Bowen is COO at Refine Labs. If you don't know her, you're missing out because she's a smart, kind and genuine leader. Prior to Refine Labs, Megan was VP of Customer Success at Platterz, COO at Managed by Q, …
77 - Marketing Planning Series (Kristina Simonson, Director of Demand…
These episodes are pretty popular, which tells me that folks are lovin' the series, so let's keep this going! Sprinkling in another episode for the "Marketing Planning Series" where I invite back top startup founders and mark...
76 - BONUS 20-Minute Unfiltered Solo Episode With Anna (10 Marketing …
Hey everyone. So I have not done a solo episode in a WHILE and I thought "hey, it's time." I did a OneGuide Marketing Roundtable a while back and answered these 10 questions from CEOs of tech companies. What's OneGuide? …
75 - Look For Interesting Surprises That Will Help Steer The Ship (Je…
I got a chance to speak with Jen Root, co-founder and VP of Marketing at Manifest Commerce, and it was a great convo with an early stage startup that's got some exciting stuff in the works plus a "sprint and …
74 - How We've Invested In Organic From Day 1 - Mitch Wainer, Co-Foun…
What a cool company! I recently spoke with Mitch Wainer, Co-Founder and CMO at Welcome Homes. Prior to Welcome Homes, Mitch was CMO at Clubhouse (renamed to Shortcut, a Series B SaaS startup), CMO and Co-Founder at DigitalOce...
73 - My Job Is To Translate Copywriting Into Revenue - Wes Yee, Head …
Well, well, well. Another startup from NYC that is growing FAST! I explored a slightly different angle with Wes Yee (Head of Integrated Marketing at Ramp) specifically how to make sure your marketing efforts are truly integra...
72 - Treat Your Startup Like a Media Powerhouse (Interview With Kap C…
This was a fun interview I had with Kap Chatfield, Host of the B2B Podcasting podcast. In this episode, Kap and I talk about: Marketing needs a mindset shift to evolve in today’s digital age; How to find your ICP …
71 - Marketing Planning Series (Dan Frohnen, CMO at UpKeep)
Yaaaaas! Looks like folks are lovin' the series, so let's keep this going. Sprinkling in another episode for the "Marketing Planning Series" where I invite back top startup founders and marketing leaders to talk about their m...