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Episodes

Oct. 4, 2021

54 - From Inbound Marketing To Inbound Media With Patrick Campbell, C…

*Hey listeners, quick note that the audio on my side for this one is wonky - sorry about that! Technical snag but we figured it out.* Patrick Campbell is CEO at ProfitWell. Prior to ProfitWell, Patrick led Strategic Initiativ...

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Oct. 1, 2021

53 - BONUS 10-Minute Episode On Making Content Without A Solid Strate…

And we're back with something a little different, fun and fast! This is a BONUS 10-min. episode with Kourtney Simons on making marketing content without having a solid strategy. I met Kourtney way back in 2006 at Accenture. K...

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Sept. 27, 2021

52 - Go Against Trends Proactively If You Want To Be The Top Dog - Bl…

Blake Emal is CMO at Copy.ai. Prior to that, Blake was Senior Manager of Demand Gen at TalkDesk (a Series D SaaS startup that has raised almost $500M). Copy.ai was founded in 2020, has 18 employees, and is based out of … nowh...

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Sept. 20, 2021

51 - Bringing Humanity Into The App Experience With Katie Perry, VP o…

Katie Perry (no, not the singer) is VP of Marketing at Public.com. I'm so pumped about this episode because Public has plowed through and grown SO much since launching in 2019. They've raised $310 million to date at a $1.2 bi...

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Sept. 13, 2021

50 - How Conversations Lead To Conversions With Allan Dib, Managing D…

Allan Dib is Managing Dictator at Successwise. Also: he's the bestselling author of The 1-Page Marketing Plan (Amazon’s #1 global marketing book). I have basically memorized how this 1-page plan looks because I look at it so ...

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Sept. 3, 2021

49 - BONUS 10-Minute Episode On Fastest Ways To Understand How Market…

Prepare for something different, fun and fast! This is a BONUS 10-min. episode with Sergey Ross on the fastest ways to understand how marketing works. Because when your marketing is working, you'll know it. And this goes beyo...

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Aug. 30, 2021

48 - How Startups Should Use Insights To Fuel Their Marketing - Eric …

Eric and I go way back. Eric Rasmussen is Head of Consumer Insights at 23andMe. Prior to that, Eric led research at Groupon, Shutterfly, eBay, and Yahoo! We both worked at Groupon a few years ago. We used to meet 1:1 to talk ...

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Aug. 23, 2021

47 - Early Stage Marketing Is About Building Your Brand - Scott Leese…

I'm intrigued by the blend of sales and marketing in business, and that's one of the reasons I had Scott on the show. He's also just an all-around great person. Scott Leese is sales consultant and strategic advisor to startup...

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Aug. 16, 2021

46 - The Hard Way Is The Way With Kate Bradley Chernis, Founder and C…

This is one of those episodes where I definitely clicked with the guest. I think the feeling is mutual because if you listen to the very end, Kate says "love you." Kate Bradley Chernis is Founder & CEO of Lately. As a former ...

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Aug. 9, 2021

45 - BONUS 10-Minute Episode On What You Need To Do When You're Hired…

Prepare for something different, fun and fast! This is a BONUS 10-min. episode with Sergey Ross on what you need to know and do when you're hired to head up marketing at an early stage startup. I met Sergey on LinkedIn! Serge...

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Aug. 2, 2021

44 - Why 98% Of Startups (And Marketers) Waste Their Time - Christoph…

When I started recording the episode with Christopher Lochhead, I immediately felt like I was in the (virtual) room with a legend. Christopher is a retired entrepreneur and 3X Silicon Valley public company CMO. He makes conte...

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July 26, 2021

43 - How To Better Understand Your Target Audience With Anna Furmanov…

You can and should do voice of the customer research at your startup, ongoing. Ongoing, because things change pretty quickly in the world, and you want to have a good pulse on what's happening in the world of your target audi...

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July 20, 2021

42 - Just Because You're Freemium Doesn't Mean You're Product-Led Wit…

Ramli John is the Managing Director at ProductLed (community for PLG professionals) and host of Growth Marketing Today (top 5% podcast). ProductLed has a Slack community of 6,500+ product-led growth enthusiasts and world-clas...

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July 15, 2021

41 - BONUS 10-minute Episode On Perfectionism With Anna & Kourtney

Prepare for something different and fun and fast! This is a BONUS 10-min. episode with Kourtney Simons on perfectionism. I met Kourtney way back in 2006 at Accenture. Kourtney has worked on marketing at MSNBC, Disney, and Net...

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July 8, 2021

40 - Learn How To Love The Conversation With Amy Volas, Founder and C…

Amy Volas, founder and CEO of Avenue Talent Partners, joined me on the show. She's such a fun lady. Amy helps startups hire sales leaders without the cringe. Amy has been a sales leader at ZipRecruiter, Indeed, and Yahoo! She...

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July 2, 2021

39 - BONUS 10-minute Episode On Low Budget Marketing For Impact With …

Prepare for something different and fun (and fast!). Switching it up like I love to do, this is a BONUS 10-min. episode with Kourtney Simons on how to do marketing when you have a shoe-string budget or no budget. I met Kourtn...

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June 28, 2021

38 - Sharing Your Point Of View In Solo Podcast Episodes With Anna Fu…

In this episode I was interviewed by Tristan Pelligrino, host of Recorded Content and co-founder of Motion, about a hidden treasure that’s within every podcast episode – beyond just the audio file. A podcast provides a way to...

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June 22, 2021

37 - What Happens When Marketing Heads Up Sales with Christina Mautz,…

Christina Mautz, CMO and head of sales at Moz, joined me on the show. This is an interesting episode because Christina has that unique experience - a CMO that also heads up the sales team. Christina's been a marketing executi...

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June 14, 2021

36 - What We Can Learn From A Tomato Fridge Ad - Meghan Hurley, Head …

Meghan Hurley joined me on the show to talk about yummy food and marketing. Meghan Hurley is Head of Marketing at Farmer’s Fridge. She's also a founding member of Chief (the private network of women leaders that are helping a...

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June 7, 2021

35 - Over-Prioritizing Sales Is Your SaaS Startup's Biggest Mistake W…

I'm a huge fan of Chris Walker. He's actually one of the main reasons I launched this podcast. Chris started a company - Refine Labs - a demand accelerator for B2B SaaS companies. Chris started a weekly event, Demand Gen Live...

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May 31, 2021

34 - How Events Have Grown Our Customers By 5X+ with Sara Kinsey, Hea…

Sara Kinsey is Head of Digital Marketing, Demand Generation, and Events at Gem. She's been there for 2+ years. Prior to Gem, Sara was at Unifi Software (acquired) and Alteryx (IPO’d). Sara is a true B2B SaaS leader. Gem was f...

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May 24, 2021

33 - Inbound and Outbound Lessons From The Trenches With Daniel Huert…

Daniel Huerta is Digital Marketing Manager at Udacity. Before that, Daniel headed up marketing at Workify (HR tech startup) for 4+ years, running their content and demand generation efforts. Daniel is also the co-host of The ...

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May 17, 2021

32 - Ninety Percent Of Our Revenue Is Marketing Sourced With Cassidy …

Cassidy Shield is VP of Marketing at Narrative Science. Before Narrative Science, Cassidy served as VP of Marketing at Gogo, VP of Marketing at NetCracker, and spent 13 years at Alcatel Lucent (purchased by Nokia). He's also ...

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May 10, 2021

31 - Kyle Lacy, CMO at Lessonly, Talks About The Power of Irrational …

Kyle Lacy, CMO (and Chief Mario Officer!) at Lessonly, joined me on the Modern Startup Marketing podcast. Kyle has been recognized as one of Indiana’s Forty-under-40, is the author of 3 books, built the content marketing team...

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