Episodes

WOW these episodes are popular...so let's keep this going! Sprinkling in another episode for the "Marketing Planning Series" where I invite back top startup founders and marketing leaders to talk about their marketing plans going into 2022. We'll dive into marketing channels, budget, resources and so much more. Rob Singer is CMO at Remitly. Prior, Rob was CMO at Ancestry.com, and at Smule, and at Habit. I've had Rob on before - check out Episode 17! Remitly was founded in 2011, has 1,264 peop...

We talk about how important storytelling and emotional connection is for really great marketing. But can banking be emotional? You betcha. I brought on a creative leader to talk about how and why it's important to nail this. Matthieu Silberstein is VP of Creative Marketing at Lili. Matt works on commercials, PR, influencers, podcasts, social, content, media partnerships, OOH, and creative writing including voice and storytelling. Matt also owns his own business, creating video content for com...

Welcome back! As you may have heard, I'm intrigued by category design. I've had both Christopher Lochhead and Andy Raskin on the show to chat more on the topic, and those are actually some of the more popular episodes on the podcast. Josh Lowman helps startups (like Robinhood, Newsela, Uber, Bizzabo, and Clari) create and own their category. I wanted to bring Josh onto the show and dig into exactly HOW he helps startups design categories and learn about some specific examples. Josh is Founder...

I'm SO excited to bring you this episode on the MSM podcast. Many marketers are struggling to prove the ROI/value from their audio/video content but deep down we KNOW it's the good stuff. It's why we became marketers in the first place! The gems dropped throughout this episode are so valuable. Holly Pels is VP of Marketing at Casted. Prior, Holly was Director of Marketing at Emarsys (Series B SaaS acquired by SAP). Casted was founded in 2019, already has 58 people, and they've raised Series A ...

WOW these episodes are popular...which tells me that folks are lovin' the series...so let's keep this going! Sprinkling in another episode for the "Marketing Planning Series" where I invite back top startup founders and marketing leaders to talk about their marketing plans going into 2022. We'll dive into marketing channels, budget, resources and so much more. Alvaro De La Rocha is CMO at Bespoke Post. Previously he held roles at Ogilvy and Microsoft on the product/marketing side. We also went ...

Hello and welcome back! On this episode of MSM not only do we talk startup marketing, but Dean also throws in some great life advice. We talk money. We talk kids. We chat about how parents traditionally handle money with their kids and why it's time to revamp that approach. Dean Brauer is co-founder and president at GoHenry (US). Prior, Dean held senior roles at leading advertising and digital agencies for PlayStation, Unilever and O2 (a large European telco). GoHenry was founded in 2012, is b...

I had the pleasure of welcoming Nairi Hourdajian (VP of Communications, Content and Community Marketing at Figma) to the show. Nairi is also the founding member of All Raise (programs to accelerate the success of female founders and funders to build a more prosperous, equitable future). She has held marketing leadership roles at Canaan (early stage VC firm) and Uber. Figma was founded in 2012, has 550 people, and is based out of San Francisco, CA. They've raised Series E funding ($332.9M total)...

These episodes are pretty popular, which tells me that folks are lovin' the series, so let's keep this going! Sprinkling in another episode for the "Marketing Planning Series" where I invite back top startup founders and marketing leaders to talk about their marketing plans going into 2022. I get questions from startups about this a lot (especially as the marketing landscape has changed so much throughout the pandemic). We'll dive into marketing channels, budget, resources and so much more. Kri...

Megan Bowen is COO at Refine Labs. If you don't know her, you're missing out because she's a smart, kind and genuine leader. Prior to Refine Labs, Megan was VP of Customer Success at Platterz, COO at Managed by Q, and held leadership roles at GrubHub and ZocDoc. I’ve had MJ Peters, now at Refine Labs, on the show (Episode 9 - we talked a lot about voice of customer research and insights) and of course Chris Walker (Episode 35 - “over-prioritizing sales is your SaaS startup’s biggest mistake”). ...

These episodes are pretty popular, which tells me that folks are lovin' the series, so let's keep this going! Sprinkling in another episode for the "Marketing Planning Series" where I invite back top startup founders and marketing leaders to talk about their marketing plans going into 2022. I get questions from startups about this a lot (especially as the marketing landscape has changed so much throughout the pandemic) so I know this is on people's minds. We'll dive into marketing channels, bud...

Hey everyone. So I have not done a solo episode in a WHILE and I thought "hey, it's time." I did a OneGuide Marketing Roundtable a while back and answered these 10 questions from CEOs of tech companies. What's OneGuide? OneGuide is like your on-demand advisory board >> expert calls and written how-to guides for fast-growing B2B companies. Check them out here: https://askoneguide.com/ Here are the questions I answer in this episode: 1. What are best practices to convert leads into customers wit...

I got a chance to speak with Jen Root, co-founder and VP of Marketing at Manifest Commerce, and it was a great convo with an early stage startup that's got some exciting stuff in the works plus a "sprint and fix" mentality. It's such an exciting time. They've also been the podcast's sponsor! Manifest Commerce was co-founded in 2021 by a team of four people including George Wojciechowski (ShipBob's co-founder, ShipBob has raised Series E and the company is valued at over $1B). Together, the team...

What a cool company! I recently spoke with Mitch Wainer, Co-Founder and CMO at Welcome Homes. Prior to Welcome Homes, Mitch was CMO at Clubhouse (renamed to Shortcut, a Series B SaaS startup), CMO and Co-Founder at DigitalOcean, and he's also a Techstars alum. Welcome Homes was founded in 2020, has 49 people, and is based out of New York. They've raised Seed funding ($5.4M). Order your dream home, online! Build the home you want, where you want for a guaranteed, all-in price. Right now it's ava...

Well, well, well. Another startup from NYC that is growing FAST! I explored a slightly different angle with Wes Yee (Head of Integrated Marketing at Ramp) specifically how to make sure your marketing efforts are truly integrated at a fast growing startup. Prior to Ramp, Wes was the Senior Director of Growth at Guru (Series C tech startup). Wes has 10+ years experience building and scaling revenue-focused marketing teams at early-stage (Series A -> Series D) B2B tech startups. His teams have gro...

This was a fun interview I had with Kap Chatfield, Host of the B2B Podcasting podcast. In this episode, Kap and I talk about: Marketing needs a mindset shift to evolve in today’s digital age; How to find your ICP (ideal customer profile) and what questions to ask; Most common marketing problems that I hear from startup founders; Biggest issues startups have with their marketing; Why you should start your own thought leadership podcast; Why storytelling is so important for startups; How v...

Yaaaaas! Looks like folks are lovin' the series, so let's keep this going. Sprinkling in another episode for the "Marketing Planning Series" where I invite back top startup founders and marketing leaders to talk about their marketing plans going into 2022. I get questions from startups about this a lot (especially as the marketing landscape has changed so much throughout the pandemic) so I know this is on people's minds. We'll dive into marketing channels, budget, and resources and so much more...

Hi to my amazing listeners! This episode kicks of the beginning of what I'll call the "Marketing Planning Series" where I invite back founders and marketing leaders to talk about their marketing plans going into 2022. I get questions from startups about this a lot (especially as the marketing landscape has changed so much throughout the pandemic) so I know this is on people's minds. We'll dive into marketing channels, budget, and resources and so much more. Cassidy Shield is VP Marketing at Nar...

This was a free-flowing interview with Harry Duran, Host of the Podcast Junkies podcast. He did not send me questions in advance! :) In this episode, Harry and I talk about: My background in business and marketing; How I think about marketing and the psychology behind the field; Why I decided to start my podcast; My passion for helping startups build powerful brands and businesses; How I have grown as a podcast host since launching in November 2020; Why I would NEVER sell to the guests th...

Happy New Year to all my fantastic listeners!! I hope everyone enjoyed some time off with family and friends while staying safe and healthy. Cheers to 2022! I spoke with Zineb Layachi on the topic of ATTENTION. How little time we focus on the attention part of our marketing efforts. People have to NOTICE the content, ad, video, email, etc. that you're sharing with them. How do we get the right people to notice? Zineb works heavily with startups. She's the founder and chief marketer of Raise T...

I knew I had to get them on as soon as I stumbled onto their website (check it out if you haven't heard of them yet). Aleksandr Volodarsky is CEO and Founder (and now Chief Twitter Officer, almost 12k followers) of Lemon.io. Prior to Lemon, Aleks held sales roles at various companies. Lemon.io was founded in 2015, has 39 people, and is based out of Ukraine. They've raised an angel round ($60k). Lemon.io connects early-stage startups with vetted offshore engineers. In 48 hours or less, they ca...

Evan Davies is Head of Marketing, Partnerships, and Solutions at Coda (almost 5 years!). Prior to Coda, Evan was at Box, and prior to that he was a product manager at Accenture. Coda was founded in 2014, has nearly 200 people, and is based out of SF. They've raised Series D ($240M total). The problem: for years, our teams have been split across documents, spreadsheets, and apps. Time to bring us back together! The solution: Coda is a new doc that brings words, data and teams together. It's ma...

I have so much respect for Camille Trent, make sure you follow her on LinkedIn to get a taste of her content. Camille Trent is Head of Content at Dooly. She’s also an advisor for Swpely. Prior to Dooly, Camille was Managing Editor at MarketerHire and prior to that she was founder and lead copywriter of her own company, Camille Trent Consulting. Dooly was founded in 2016, has 87 people, is based out of Vancouver, and has raised Series B ($102.3M total). So here's the problem that Dooly solves ...

Ah, newsletters. You either love ‘em or you hate ‘em. Either way, they’re important if you’re a marketer (an email subscriber is like getting an invite to someone’s backyard during COVID!) so you gotta know how to do them well. It seems like everyone plus their mother is coming out with newsletters. How do you make yours shine? Ashley and I met on Chris Walker’s weekly Tuesday night Demand Gen Live! Ashley is the Director of Marketing at Simple Focus Software (portfolio of SaaS tools). She get...

I had Devin Bramhall, CEO of Animalz, join me for this episode to talk about content marketing - the good, the bad, and the ugly. Devin is CEO of Animalz, a content marketing agency based out of NYC. Customers include enterprise companies, startups, and VC firms. Before Animalz, Devin was Director of Content at Help Scout (Series B SaaS startup). She's also the former Executive Director of Boston Content, the largest community group and career development resource for content marketers in Bosto...