Episodes

I have so much respect for Camille Trent, make sure you follow her on LinkedIn to get a taste of her content. Camille Trent is Head of Content at Dooly. She’s also an advisor for Swpely. Prior to Dooly, Camille was Managing Editor at MarketerHire and prior to that she was founder and lead copywriter of her own company, Camille Trent Consulting. Dooly was founded in 2016, has 87 people, is based out of Vancouver, and has raised Series B ($102.3M total). So here's the problem that Dooly solves ...

Ah, newsletters. You either love ‘em or you hate ‘em. Either way, they’re important if you’re a marketer (an email subscriber is like getting an invite to someone’s backyard during COVID!) so you gotta know how to do them well. It seems like everyone plus their mother is coming out with newsletters. How do you make yours shine? Ashley and I met on Chris Walker’s weekly Tuesday night Demand Gen Live! Ashley is the Director of Marketing at Simple Focus Software (portfolio of SaaS tools). She get...

I had Devin Bramhall, CEO of Animalz, join me for this episode to talk about content marketing - the good, the bad, and the ugly. Devin is CEO of Animalz, a content marketing agency based out of NYC. Customers include enterprise companies, startups, and VC firms. Before Animalz, Devin was Director of Content at Help Scout (Series B SaaS startup). She's also the former Executive Director of Boston Content, the largest community group and career development resource for content marketers in Bosto...

I recently spoke with Nadia Masri, founder and CEO at Perksy (for 6+ years). Prior to that, she was co-founder and CMO at foursixty (a digital marketing platform for e-commerce retailers). She's Forbes 30 Under 30. She's CNBC's Top 100. She's also a TEDx Speaker. And now, she's building the next gen of consumer insights. Perksy was founded in 2015, has 24 people, and is based out of NYC. It's a next-gen market intelligence platform that leverages the power of mobile to drive real-time insights...

Andy Raskin is the master of strategic narrative. Andy helps CEOs align their teams around a strategic narrative — to power success in sales, marketing, fundraising, product and recruiting. Clients include VC-backed companies funded by Andreessen Horowitz, Accel, Google Ventures, First Round Capital, and other top investors. He has also led strategic narrative training at Salesforce, Uber, Square, Yelp, VMware, Intel, General Assembly and more. Here's what we cover: Why Andy decided to invite...

Alright, folks. People that know me know that I'm a super, duper positive person. But sometimes? It's OK to vent a little! So, if you want to come join me (and Sergey) vent on some marketing topics, we'd love to have you. Take a little break, grab a cup of coffee. Sergey works on podcast and video production at Crowdlinker. He's also the host of the Media Camp podcast plus he's building out his Youtube channel (SRE Live). Here's what we're venting about in this short episode: People telling ...

I'm excited to bring Workvivo onto the show because...SO many reasons. They're doing some very cool things with their marketing with a very nimble team (5 people!), plus they've got the right marketing mindset, plus it's perfect timing because of all these trends coming together - the great resignation, the great awakening, remote work, workplace disconnect, etc. Their growth is through the roof. Gidi Pridor is CMO at Workvivo. He's also on the advisory board for Zowie (customer service seed fu...

Ann Handley is THE digital marketing and content expert. It's like meeting a rockstar. But better because she's a rockstar marketer! She's a Wall Street Journal bestselling author. Keynote speaker. Writer. She's the Chief Content Officer at MarketingProfs. In addition: - 428k followers on LinkedIn (woah) - author of the book Everybody Writes (I have that one) - the Total Annarchy newsletter goes out every couple weeks with a focus on writing, marketing, and living your best life AND Ann hel...

Hi everyone! We're back with something a little different, fun and fast. Sorry about the sound on my side, it's totally my fault and we've since fixed it for future episodes, but I had a glitch connecting my microphone for a few episodes. Forgive me!! This is a BONUS 10-min. episode with Jess Goss on how to find your content "tilt" and differentiate from a sea of sameness. Jess joined me from Australia and it was midnight her time, so you KNOW this is gonna be good. Jess is Marketing Director a...

Marc Brown is the founder of Byta. Before Byta, Marc was the owner of Fore! an independent promotion company. Marc worked with bands like Spoon, Yoko Ono, and Wilco, trying to get them on radio and TV. Byta was founded in 2015 and has raised seed funding ($1.4M). Up until 2020, the company was totally bootstrapped, which in hindsight is crazy but that has also informed their marketing strategies which is awesome. Byta is a (SaaS) platform that's enabling people to send and receive digital audi...

Dan is VP of Marketing at Privy. He’s a startup marketing leader with 8+ years of experience helping SaaS startups grow. Before Privy, Dan led product marketing at Drift, and demand generation at Onshape. He also created TheProductLaunchMasterclass.com, a course that 200+ people have taken to learn how to turn product launches into their marketing team's secret weapon. Privy has raised Series A ($4.3M). Privy is the leader in e-commerce marketing. Providing the tools, education, and support t...

*Hey listeners, quick note that the audio on my side for this one is wonky - sorry about that! Technical snag but we figured it out.* Patrick Campbell is CEO at ProfitWell. Prior to ProfitWell, Patrick led Strategic Initiatives for Boston based Gemvara and was an Economist at Google and the US Intelligence community (very cool). ProfitWell was founded in 2012, has 83 people, and is based out of Boston, MA. And get this - it's completely bootstrapped. Wow. ProfitWell helps recurring revenue (...

And we're back with something a little different, fun and fast! This is a BONUS 10-min. episode with Kourtney Simons on making marketing content without having a solid strategy. I met Kourtney way back in 2006 at Accenture. Kourtney has worked on marketing at MSNBC, Disney, and Netflix. And now she's at MasterClass (Series F) helping them with brand marketing!! Here's what we hit on: Making content without a purpose or strategy - what's the risk; What does a good marketing/content strategy ...

Blake Emal is CMO at Copy.ai. Prior to that, Blake was Senior Manager of Demand Gen at TalkDesk (a Series D SaaS startup that has raised almost $500M). Copy.ai was founded in 2020, has 18 employees, and is based out of … nowhere, bc it's a distributed team! Makes sense. Copy.ai is seed funded ($2.9M). The tool helps you write better marketing copy, faster. Who doesn't love that? And it’s not just about writing marketing copy. It's a full-on creativity suite to help you start and grow a busines...

Katie Perry (no, not the singer) is VP of Marketing at Public.com. I'm so pumped about this episode because Public has plowed through and grown SO much since launching in 2019. They've raised $310 million to date at a $1.2 billion valuation. 100 employees and based out of New York. No wonder they're so fast. Prior to Public, Katie held leadership roles at media and creative agencies including 360i and Comscore, and was Head of Brand Marketing at Suzy (a Series C tech startup). Public is an in...

Allan Dib is Managing Dictator at Successwise. Also: he's the bestselling author of The 1-Page Marketing Plan (Amazon’s #1 global marketing book). I have basically memorized how this 1-page plan looks because I look at it so much. I have used it for my own business and for every single client I work with. Because it’s simple AND powerful. Link to this book is at the end of the show notes. he's helped over 250,000 businesses around the world clarify their marketing strategy he's built several...

Prepare for something different, fun and fast! This is a BONUS 10-min. episode with Sergey Ross on the fastest ways to understand how marketing works. Because when your marketing is working, you'll know it. And this goes beyond attribution. Sergey is the host of the Media Camp podcast and now he's building out his Youtube channel (SRE. live) Sergey works on podcast and video production at Crowdlinker. Here's what we hit on: Don't forget to ask your customers "where did you find me?" WOM is ...

Eric and I go way back. Eric Rasmussen is Head of Consumer Insights at 23andMe. Prior to that, Eric led research at Groupon, Shutterfly, eBay, and Yahoo! We both worked at Groupon a few years ago. We used to meet 1:1 to talk insights - I would share what we were working on with the growth marketing team, and Eric would share his team's research. 23andMe was founded in 2006, has 700+ employees and is based out of CA. They raised Series F ($868.6M total) and recently went public. 23andMe is the...

I'm intrigued by the blend of sales and marketing in business, and that's one of the reasons I had Scott on the show. He's also just an all-around great person. Scott Leese is sales consultant and strategic advisor to startups around the world. He's got deep experience building and scaling sales orgs at SaaS companies. Scott founded Scott Leese Consulting in 2016 with a focus on companies scaling from $0 - $25m ARR. He also wrote a book - Addicted to the Process (2017) - that’s rated 4.7/5 star...

This is one of those episodes where I definitely clicked with the guest. I think the feeling is mutual because if you listen to the very end, Kate says "love you." Kate Bradley Chernis is Founder & CEO of Lately. As a former marketing agency owner, Kate created the idea for Lately out of spreadsheets for then-client Walmart, and got them a 130% ROI, year-over-year for three years. Now at Lately, they're getting 98% sales conversion using organic marketing. Lately was founded in 2014, has ~17 p...

Prepare for something different, fun and fast! This is a BONUS 10-min. episode with Sergey Ross on what you need to know and do when you're hired to head up marketing at an early stage startup. I met Sergey on LinkedIn! Sergey is the host of the Media Camp podcast and now he's building out his Youtube channel (SRE. live) Sergey works on podcast and video production at Crowdlinker. He's been makin' podcast video clips for me for months...he's my go-to for video. Here's what we hit on: Do not ...

When I started recording the episode with Christopher Lochhead, I immediately felt like I was in the (virtual) room with a legend. Christopher is a retired entrepreneur and 3X Silicon Valley public company CMO. He makes content (podcasts, books, newsletters, links to all those at the end of the show notes) for entrepreneurs and marketers with a different mind. I found out about Christopher from LinkedIn, left a comment on a post, and he invited me to read the Category Pirates newsletter. This i...

You can and should do voice of the customer research at your startup, ongoing. Ongoing, because things change pretty quickly in the world, and you want to have a good pulse on what's happening in the world of your target audience. In this episode I spoke with Nicholas Scalice, host of the top-rated Growth Marketing Toolbox podcast, on the topic. Nicholas and I talked about the process to use to better understand your target audience including: What is voice of the customer research; How to c...

Ramli John is the Managing Director at ProductLed (community for PLG professionals) and host of Growth Marketing Today (top 5% podcast). ProductLed has a Slack community of 6,500+ product-led growth enthusiasts and world-class PLG practitioners. If you're trying to get both a high-level understanding plus dig deeper into PLG, this is the episode for you to listen to. Some more fun facts about Ramli: - he's the author of Product-Led Growth and Product-Led Onboarding - he's got an array of skil...