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Season 2

Nov. 1, 2021

59 - Your Story Impacts Your Go-To-Market And Inspires Your Product D…

I'm excited to bring Workvivo onto the show because...SO many reasons. They're doing some very cool things with their marketing with a very nimble team (5 people!), plus they've got the right marketing mindset, plus it's perf...

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Oct. 25, 2021

58 - How To Nail Your Startup's Brand Voice With Ann Handley, Chief C…

Ann Handley is THE digital marketing and content expert. It's like meeting a rockstar. But better because she's a rockstar marketer! She's a Wall Street Journal bestselling author. Keynote speaker. Writer. She's the Chief Con...

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Oct. 22, 2021

57 - BONUS 10-Minute Episode On Finding Your Content “Tilt” To Differ…

Hi everyone! We're back with something a little different, fun and fast. Sorry about the sound on my side, it's totally my fault and we've since fixed it for future episodes, but I had a glitch connecting my microphone for …

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Oct. 18, 2021

56 - How A 5-Year Bootstrapped Music Startup Totally Rocks Their Cont…

Marc Brown is the founder of Byta. Before Byta, Marc was the owner of Fore! an independent promotion company. Marc worked with bands like Spoon, Yoko Ono, and Wilco, trying to get them on radio and TV. Byta was founded …

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Oct. 11, 2021

55 - How I Got to VP of Marketing By Age 30 - Dan Murphy, VP of Marke…

Dan is VP of Marketing at Privy. He’s a startup marketing leader with 8+ years of experience helping SaaS startups grow. Before Privy, Dan led product marketing at Drift, and demand generation at Onshape. He also created TheP...

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Oct. 4, 2021

54 - From Inbound Marketing To Inbound Media With Patrick Campbell, C…

*Hey listeners, quick note that the audio on my side for this one is wonky - sorry about that! Technical snag but we figured it out.* Patrick Campbell is CEO at ProfitWell. Prior to ProfitWell, Patrick led Strategic Initiativ...

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Oct. 1, 2021

53 - BONUS 10-Minute Episode On Making Content Without A Solid Strate…

And we're back with something a little different, fun and fast! This is a BONUS 10-min. episode with Kourtney Simons on making marketing content without having a solid strategy. I met Kourtney way back in 2006 at Accenture. K...

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Sept. 27, 2021

52 - Go Against Trends Proactively If You Want To Be The Top Dog - Bl…

Blake Emal is CMO at Copy.ai. Prior to that, Blake was Senior Manager of Demand Gen at TalkDesk (a Series D SaaS startup that has raised almost $500M). Copy.ai was founded in 2020, has 18 employees, and is based out …

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Sept. 20, 2021

51 - Bringing Humanity Into The App Experience With Katie Perry, VP o…

Katie Perry (no, not the singer) is VP of Marketing at Public.com. I'm so pumped about this episode because Public has plowed through and grown SO much since launching in 2019. They've raised $310 million to date at a $1.2 …

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Sept. 13, 2021

50 - How Conversations Lead To Conversions With Allan Dib, Managing D…

Allan Dib is Managing Dictator at Successwise. Also: he's the bestselling author of The 1-Page Marketing Plan (Amazon’s #1 global marketing book). I have basically memorized how this 1-page plan looks because I look at it so ...

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Sept. 3, 2021

49 - BONUS 10-Minute Episode On Fastest Ways To Understand How Market…

Prepare for something different, fun and fast! This is a BONUS 10-min. episode with Sergey Ross on the fastest ways to understand how marketing works. Because when your marketing is working, you'll know it. And this goes beyo...

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Aug. 30, 2021

48 - How Startups Should Use Insights To Fuel Their Marketing - Eric …

Eric and I go way back. Eric Rasmussen is Head of Consumer Insights at 23andMe. Prior to that, Eric led research at Groupon, Shutterfly, eBay, and Yahoo! We both worked at Groupon a few years ago. We used to meet …

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Aug. 23, 2021

47 - Early Stage Marketing Is About Building Your Brand - Scott Leese…

I'm intrigued by the blend of sales and marketing in business, and that's one of the reasons I had Scott on the show. He's also just an all-around great person. Scott Leese is sales consultant and strategic advisor to startup...

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Aug. 16, 2021

46 - The Hard Way Is The Way With Kate Bradley Chernis, Founder and C…

This is one of those episodes where I definitely clicked with the guest. I think the feeling is mutual because if you listen to the very end, Kate says "love you." Kate Bradley Chernis is Founder & CEO of Lately. …

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Aug. 9, 2021

45 - BONUS 10-Minute Episode On What You Need To Do When You're Hired…

Prepare for something different, fun and fast! This is a BONUS 10-min. episode with Sergey Ross on what you need to know and do when you're hired to head up marketing at an early stage startup. I met Sergey on …

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Aug. 2, 2021

44 - Why 98% Of Startups (And Marketers) Waste Their Time - Christoph…

When I started recording the episode with Christopher Lochhead, I immediately felt like I was in the (virtual) room with a legend. Christopher is a retired entrepreneur and 3X Silicon Valley public company CMO. He makes conte...

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July 26, 2021

43 - How To Better Understand Your Target Audience With Anna Furmanov…

You can and should do voice of the customer research at your startup, ongoing. Ongoing, because things change pretty quickly in the world, and you want to have a good pulse on what's happening in the world of your target …

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July 20, 2021

42 - Just Because You're Freemium Doesn't Mean You're Product-Led Wit…

Ramli John is the Managing Director at ProductLed (community for PLG professionals) and host of Growth Marketing Today (top 5% podcast). ProductLed has a Slack community of 6,500+ product-led growth enthusiasts and world-clas...

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July 15, 2021

41 - BONUS 10-minute Episode On Perfectionism With Anna & Kourtney

Prepare for something different and fun and fast! This is a BONUS 10-min. episode with Kourtney Simons on perfectionism. I met Kourtney way back in 2006 at Accenture. Kourtney has worked on marketing at MSNBC, Disney, and Net...

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July 8, 2021

40 - Learn How To Love The Conversation With Amy Volas, Founder and C…

Amy Volas, founder and CEO of Avenue Talent Partners, joined me on the show. She's such a fun lady. Amy helps startups hire sales leaders without the cringe. Amy has been a sales leader at ZipRecruiter, Indeed, and Yahoo! She...

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July 2, 2021

39 - BONUS 10-minute Episode On Low Budget Marketing For Impact With …

Prepare for something different and fun (and fast!). Switching it up like I love to do, this is a BONUS 10-min. episode with Kourtney Simons on how to do marketing when you have a shoe-string budget or no budget. I …

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June 28, 2021

38 - Sharing Your Point Of View In Solo Podcast Episodes With Anna Fu…

In this episode I was interviewed by Tristan Pelligrino, host of Recorded Content and co-founder of Motion, about a hidden treasure that’s within every podcast episode – beyond just the audio file. A podcast provides a way to...

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June 22, 2021

37 - What Happens When Marketing Heads Up Sales with Christina Mautz,…

Christina Mautz, CMO and head of sales at Moz, joined me on the show. This is an interesting episode because Christina has that unique experience - a CMO that also heads up the sales team. Christina's been a marketing executi...

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June 14, 2021

36 - What We Can Learn From A Tomato Fridge Ad - Meghan Hurley, Head …

Meghan Hurley joined me on the show to talk about yummy food and marketing. Meghan Hurley is Head of Marketing at Farmer’s Fridge. She's also a founding member of Chief (the private network of women leaders that are helping a...

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