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Episodes

35 - Over-Prioritizing Sales Is Your SaaS Startup's Biggest Mistake With Chris Walker, CEO of Refine Labs
35
June 7, 2021

35 - Over-Prioritizing Sales Is Your SaaS Startup's Biggest Mistake With Chris Walker, CEO of Refine Labs

I'm a huge fan of Chris Walker. He's actually one of the main reasons I launched this podcast. Chris started a company - Refine Labs - a demand accelerator for B2B SaaS companies. Chris started a weekly event, Demand Gen Live, about 1 year ago and still going strong with 45+ attendees every week. Chris has 60k+ followers on LinkedIn. Most importantly, he's such an inspiration to all sorts of marketers, all different ages, and different walks of life, that all understand this idea of "the modern ...
34 - How Events Have Grown Our Customers By 5X+ with Sara Kinsey, Head of Digital, Demand and Events at Gem
34
May 31, 2021

34 - How Events Have Grown Our Customers By 5X+ with Sara Kinsey, Head of Digital, Demand and Events at Gem

Sara Kinsey is Head of Digital Marketing, Demand Generation, and Events at Gem. She's been there for 2+ years. Prior to Gem, Sara was at Unifi Software (acquired) and Alteryx (IPO’d). Sara is a true B2B SaaS leader. Gem was founded in 2017, has 110 people, and is based out of San Francisco, CA. They've raised Series B ($48M total). Gem is the platform for modern recruiting. Like what Hubspot does for marketers, Gem does for recruiters and hiring teams (find, engage, and nurture top talent). It a...